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Director of Social Media and Video Storytelling - NonProfit
Job
AHRC NYC
Peck Slip, NY (In Person)
$120,000 Salary, Full-Time
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Job Description
Company DescriptionAHRC New York City is a family governed organization that envisions a socially just world where the power of difference is embraced. We advocate for people who are neuro-diverse to lead full and equitable lives. Generosity guides us as we honor our legacy and continuously grow through a culture where curiosity, creativity, and optimism are valued and celebrated.
Job DescriptionAHRC New York City is seeking a Director of Social Media and Video Storytelling. The Director role goes beyond traditional social media management — it is a storytelling leadership position responsible for shaping how
The Director will oversee AHRC NYC's core social channels while also providing strategic coordination, guidance, and alignment across a broader ecosystem of affiliated and program-level accounts. This Director will serve as both a content visionary and operational leader, ensuring consistency, quality, and measurable impact across all digital storytelling efforts.
Set the vision for how social platforms and video content can drive awareness, engagement, advocacy, and fundraising.
Establish standards, governance, and best practices across AHRC NYC's network of social media accounts.
Content & StorytellingLead the creation of compelling, inclusive, and mission-driven content, with a strong emphasis on video storytelling.
Identify and elevate authentic stories from the
Capture content on-site at
Oversee editorial planning, content calendars, and multimedia production.
Video Strategy & ProductionDirect short- and long-form video initiatives across platforms (e.g., Instagram, TikTok, YouTube, LinkedIn).Partner with internal teams and external vendors to produce high-quality video content.
Ensure video storytelling reflects best practices in accessibility and engagement. Social Media Operations & CoordinationManage AHRC NYC's primary social media channels.
Provide coordination, guidance, and strategic direction to other AHRC-affiliated accounts to ensure alignment and brand consistency.
Monitor trends, platform changes, and emerging opportunities. Analytics & PerformanceDefine KPIs and track performance across all social media and video initiatives.
Use data and insights to continuously refine strategies and improve outcomes.
Report on impact and growth to leadership. Team & Cross-Functional CollaborationCollaborate closely with teams and departments across AHRC NYC.Manage freelancers and/or agency partners as needed.
Serve as a key advisor on digital storytelling across the organization.
Regularly visit
Experience in nonprofit, advocacy, or mission-driven organizations highly desired, and familiarity with disability services or related fields particularly valuable.
Proven success developing and executing social media strategies for complex organizations or brands.
Strong expertise in video storytelling, including concept development and production oversight.
Demonstrated ability to balance strategic thinking with hands-on execution.
Excellent writing, editing, and storytelling skills.
Strong understanding of social media analytics and performance measurement.
Willingness and ability to travel regularly to sites across New York City to capture content.
Commitment to accessibility, equity, and respectful representation.
Additional InformationWhat We're Looking ForA storyteller who sees social media as a platform for impact, not just promotion.
A collaborative leader who empowers others while maintaining high standards.
A creative innovator who stays ahead of digital and platform trends.
Job DescriptionAHRC New York City is seeking a Director of Social Media and Video Storytelling. The Director role goes beyond traditional social media management — it is a storytelling leadership position responsible for shaping how
AHRC NYC
communicates its mission, impact, and community across platforms through compelling, human-centered narratives.The Director will oversee AHRC NYC's core social channels while also providing strategic coordination, guidance, and alignment across a broader ecosystem of affiliated and program-level accounts. This Director will serve as both a content visionary and operational leader, ensuring consistency, quality, and measurable impact across all digital storytelling efforts.
Compensation Package:
$120,000 per year plus avery generous and comprehensive Benefit package. See additional Benefit information below.Location:
10038 in ManhattanESSENTIAL
RESPONSIBILITIESStrategic LeadershipDevelop and execute a comprehensive social media and video storytelling strategy aligned with AHRC NYC's mission, brand, and communications goals.Set the vision for how social platforms and video content can drive awareness, engagement, advocacy, and fundraising.
Establish standards, governance, and best practices across AHRC NYC's network of social media accounts.
Content & StorytellingLead the creation of compelling, inclusive, and mission-driven content, with a strong emphasis on video storytelling.
Identify and elevate authentic stories from the
AHRC NYC
community, ensuring dignity, respect, and impact.Capture content on-site at
AHRC NYC
locations, including video, interviews, and photography.Oversee editorial planning, content calendars, and multimedia production.
Video Strategy & ProductionDirect short- and long-form video initiatives across platforms (e.g., Instagram, TikTok, YouTube, LinkedIn).Partner with internal teams and external vendors to produce high-quality video content.
Ensure video storytelling reflects best practices in accessibility and engagement. Social Media Operations & CoordinationManage AHRC NYC's primary social media channels.
Provide coordination, guidance, and strategic direction to other AHRC-affiliated accounts to ensure alignment and brand consistency.
Monitor trends, platform changes, and emerging opportunities. Analytics & PerformanceDefine KPIs and track performance across all social media and video initiatives.
Use data and insights to continuously refine strategies and improve outcomes.
Report on impact and growth to leadership. Team & Cross-Functional CollaborationCollaborate closely with teams and departments across AHRC NYC.Manage freelancers and/or agency partners as needed.
Serve as a key advisor on digital storytelling across the organization.
Regularly visit
AHRC NYC
programs, sites, and facilities across New York City to capture content and develop authentic stories directly from the community. Qualifications7+ years of experience in social media, digital content, or storytelling roles.Experience in nonprofit, advocacy, or mission-driven organizations highly desired, and familiarity with disability services or related fields particularly valuable.
Proven success developing and executing social media strategies for complex organizations or brands.
Strong expertise in video storytelling, including concept development and production oversight.
Demonstrated ability to balance strategic thinking with hands-on execution.
Excellent writing, editing, and storytelling skills.
Strong understanding of social media analytics and performance measurement.
Willingness and ability to travel regularly to sites across New York City to capture content.
Commitment to accessibility, equity, and respectful representation.
Additional InformationWhat We're Looking ForA storyteller who sees social media as a platform for impact, not just promotion.
A collaborative leader who empowers others while maintaining high standards.
A creative innovator who stays ahead of digital and platform trends.