Director, Integrated Media Planning, All-Inclusive & Resorts

Exceptional Hospitality Starts with You This role is based at one of our corporate offices in Miami, FL, McLean, VA, or Hybrid from East Coast This is your chance to help build a brand-new team dedicated to accelerating Hilton's All-Inclusive & Resorts portfolio - a fast-growing, high-priority segment of our global business. You'll shape how we show up in market, how we invest, and how we measure impact in one of the most dynamic categories in hospitality. As the Director of Integrated Media Planning, All-Inclusive & Resorts, you will own the day-to-day media strategy, planning, optimization, and learning agenda for the portfolio globally. Reporting to the Senior Director, Marketing Strategy, All-Inclusive & Resorts, you will partner with Hilton's Global Media Center of Excellence, agency partners, regional marketing teams, and Brand & Content leads to translate business objectives into integrated, measurable, channel-orchestrated plans that drive awareness, consideration, and bookings for our resort and all-inclusive properties worldwide. This role leads media strategy and performance within approved portfolio guardrails; the Senior Director retains overall portfolio accountability, executive alignment, and final budget/prioritization decisions. What you'll do during a typical day: Build and orchestrate integrated, cross-channel media strategies and plans for the global All-Inclusive & Resorts portfolio that deliver awareness, consideration, and bookings across priority markets and segments. Translate category and brand strategy into audience deployment and channel-level investment recommendations across paid search, paid social, video, display, programmatic, OOH, audio, CTV/OTT, affiliate, and emerging formats. Serve as the subject matter expert on media for the portfolio - coaching peers, educating partners, and setting standards for planning, activation, pacing, and measurement excellence. Lead annual and in-year planning cycles, ensuring media plans align to commercial priorities, seasonality, booking windows, and the unique demand dynamics of the resort and all-inclusive traveler. Oversee the innovation and test-and-learn roadmap for the portfolio's media, martech, and adtech ecosystem, identifying opportunities that future-proof our approach and improve performance. How you'll collaborate with others: Partner with the Global Media Center of Excellence to align category plans to enterprise media standards, agency operating models, and shared measurement frameworks. Align with regional marketing teams (Americas, EMEA, APAC) to ensure category media plans are localized, sequenced, and co-funded where appropriate. Collaborate with the Brand, Content, Social, PR, Honors, and B2B partners. Ensure media plans amplify the full communications ecosystem and land with consistency across paid, owned, earned, and shared channels. Lead agency partners across planning, activation, and measurement - setting clear goals, briefs, KPIs, QA standards, and expectations for performance. Serve as a trusted thought and accountability partner to Commercial, Revenue Management, Analytics, and Brand leadership stakeholders, translating inputs into media recommendations and action plans. Deliverables you'll take ownership of: Annual media strategy, channel mix, investment recommendations, and learning agenda for the All-Inclusive & Resorts portfolio across all priority markets. Daily operations of category media activity - including briefing, pacing, QA, optimization, and budget management within approved category guardrails. Performance monitoring, optimization, and post-campaign readouts - using Marketing Mix Modeling, multi-touch attribution, and incrementality testing to improve ROI and inform future investment. Media performance narratives and recommendations for senior stakeholders - translating media results into commercial impact in support of Senior Director-led updates for owners and executives. Media and technology budget stewardship for the category, ensuring resources are deployed against the highest-value opportunities within approved portfolio allocations. What It Takes to Make the Stay You have these minimum qualifications: Ten (10) years of professional experience in media planning, media strategy, or integrated marketing, with a strong track record in paid media investment decisions Five (5) years of agency leadership, and/or people management experience, operating in a global, matrixed environment with multiple stakeholder groups and cross-functional dependencies Five (5) years of hands-on experience across media platforms, media measurement, media strategy, or integrated planning Demonstrated experience using data, analytics, customer insights, and commercial inputs to build and defend media plans Familiarity with the booking journey for leisure/resort travelers, including the role of OTAs, metasearch, and direct channels Experience marketing hospitality, travel, leisure, resorts, or all-inclusive portfolios Travel 25% It would be useful if you have: MBA or equivalent advanced degree Experience in both agency and client-side roles Hybrid work schedule (3 days/week in office) if Miami or McLean-based Experience with Marketing Mix Modeling, incrementality testing, and media attribution tools Bilingual English/Spanish