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Job Description
Director of VIP Sports Strategy and Reactivation Caesars Entertainment - 3.6 Jersey City, NJ Job Details Full-time $135,000 - $155,000 a year 1 day ago Benefits Paid holidays Disability insurance Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Life insurance Qualifications Compliance risk assessment Managing sales strategy or development teams Customer segmentation analysis Key Performance Indicators Leading team collaboration initiatives Full Job Description Director of VIP Sports Strategy and Reactivation Jersey City, NJ, United States and 1 more (Hybrid)
WE ARE CAESARS
At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.
Our Mission :
"Create the Extraordinary"
Our Vision :
"We create spectacular worlds that immerse, inspire and connect you. We don't perform magic; we create it with excellence."
Our Values :
"Blaze the Trail, Together We Win, All-In on Service" Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.
JOB SUMMARY
We're looking for a Director of VIP Strategy & Reactivation to build and develop our process to reengage and win customers back with the newly formed Reactivation Team. By extension the role will impact strategic areas of Product, Promotions, and Events areas. Leading the Reactivation Team is a tremendous opportunity. There is momentum built from the initial formation and a playbook on approach and style - the right candidate can take this and run with it. With continued momentum, the team can expand along with the impact of this role. While engaging in reactivation, a wide variety of situations and stakeholders arise. This is where someone well-versed in Promotions, Reinvestment, Trading, Payments, Customer Service, and Events will have the ability to shine and drive strategic value working cross-team.
DIRECTLY SUPERVISES
Sports VIP Reactivation Team
HOW YOU WILL CREATE THE EXTRAORDINARY
Partner in the strategic vision for VIP Program. Lead and develop our Reactivation Team. Manage current Reactivation Team of 2. This includes operating cadence, meetings, deliverables, etc. Design and prioritize customer segments for reactivation. These are executed around a few key variables. Identify friction points in workflows and implement practical solutions that improve speed, consistency, and effectiveness for anything touching Reactivation or VIP Handle unique and dynamic client situations with sound judgement and an emphasis on "white-glove service". Step in to support or solve the team and guest issues directly, when needed. Partner on KPIs and performance tracking to drive measurable outcomes. Contribute to VIP Knowledge & SOP's by documenting best practices and other key information. Identify compliance risks and take actions necessary to eliminate or minimize risks. Champion within the organization a commitment to honesty, integrity, and responsible corporate behavior.
WHAT YOU WILL NEED
Partner in the strategic vision for VIP Program. Lead and develop our Reactivation Team. Manage current Reactivation Team of 2. This includes operating cadence, meetings, deliverables, etc. Design and prioritize customer segments for reactivation. These are executed around a few key variables. Identify friction points in workflows and implement practical solutions that improve speed, consistency, and effectiveness for anything touching Reactivation or VIP Handle unique and dynamic client situations with sound judgement and an emphasis on "white-glove service". Step in to support or solve the team and guest issues directly, when needed. Partner on KPIs and performance tracking to drive measurable outcomes. Contribute to VIP Knowledge & SOP's by documenting best practices and other key information. Identify compliance risks and take actions necessary to eliminate or minimize risks. Champion within the organization a commitment to honesty, integrity, and responsible corporate behavior.
COMPETENCIES
Sales Excellence:
Leveraging sales techniques to maximize team performance. Passion for
Service:
Internally motivated to graciously serve, delight and build guest loyalty; as well as lead a team to do the same.
Drive:
Harnessing energy and passion to excel.
Customer/Commercial/Market Awareness:
Anticipating and listening to customer needs; looking outside our world.
Influence:
Engaging, leading and motivating a team to succeed.
Bachelor's degree in Marketing or Business preferred. Proven ability to effectively collaborate as well as manage and motivate a sales workforce. Strong analytical skills. Ability to develop and communicate guest insight findings and recommendations, creating actionable strategies for sales functions. Ability to work independently and manage multiple initiatives and projects.
ADDITIONAL REQUIREMENTS
Must have manual dexterity and coordination to operate office equipment including, but not limited to computers, telephone/headset, etc. Must be able to work in moderate to loud noise conditions. Must be able to make telephone calls for extended periods (minimum 40+ calls/day). Must be able to lift up to 15 pounds. Must be able to tolerate areas containing secondhand smoke. Must be able to work for long periods of time, under fluorescent lighting. Must be able to work at a desk, for most of the day, in a seated position. Must be able to spend most of the day working off computer monitors and operating a keyboard. Although most of the position will be spent seated at a desk, there will be occasions where candidate must be able to remain on one's feet for long periods of time, and/or walk for long distances. Must be able to travel as needed. The salary range for this position is $135,000.00 - $155,000.00 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays.
ABOUT US
At Caesars Digital, We Don't Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world's premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence. We believe every Team Member should be treated like royalty because We Are All Caesars . This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we're building something extraordinary. And we want you to be part of it. Ready to make your mark on the Empire? Explore our open roles and discover how you can help shape the future of gaming. Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.
TOGETHER WE WIN
We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.
DISCLAIMER
These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary. As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law. ADA Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals' religious beliefs or practices.
EQUAL EMPLOYMENT OPPORTUNITY
Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person's race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.
