Principal Media Strategist

Principal Media Strategist Location:

Hybrid onsite schedule in

Culver City, CA Schedule :

40 hours

Duration:

6 months

Pay:

$110-$113.39 DOE The Planet Group is looking for a Principal Media Strategist to join our well-known Fortune 500 client on a 6-months contract, working a Hybrid onsite schedule in Culver City, CA. Principal Media Strategist |

Qualifications:

10+ Years of experience in media planning/strategy required. Principal Media Strategist |

Description:

Oversee global paid media strategy for TV Business team across living room distribution partners. Lead production of quarterly global strategic media brief, reviewing with key internal stakeholder to ensure alignment in goals & business direction. Review media plans, provide feedback to media team, and produce executive summary for leadership review and approval of quarterly plans. Oversee launch of living room media campaigns, ensuring they launch on-time and accurately. Manage weekly media spend & performance reporting for leadership and key stakeholders, as well as ad hoc reporting as needed. Oversee monthly creative production process for paid media, aligning on necessary assets with stakeholders prior to monthly creative briefing. Collaborate with data science & analytics on measurement of living room media performance, with particular focus on mixed media model measurement & LTVs.