Social Creative Producer

Description We are looking for a Social Creative Producer to shape compelling paid social campaigns that connect brand storytelling with measurable performance. This role will guide creative direction across client work, turning audience insights and media results into content that feels native to each platform and relevant to the moment. Based in Minneapolis, Minnesota, this position partners closely with strategists, media teams, and creators to develop social-first ideas that are both culturally aware and built to perform.

Responsibilities:

• Define and steer the creative voice for paid social initiatives across multiple client accounts, ensuring messaging stays consistent, distinctive, and aligned with campaign goals.
• Evaluate concepts before launch, refining ideas to strengthen audience appeal, platform fit, and performance potential.
• Partner with media and strategy teams to interpret campaign outcomes and apply learnings to future messaging, formats, and creative decisions.
• Lead ideation for creator-led and social-first campaigns, developing fresh concepts tailored to how audiences engage across platforms.
• Source and work with creators and influencers whose style, audience, and content approach support brand objectives and conversion goals.
• Prepare creative briefs, messaging structures, and content guardrails that give internal teams and external partners clear direction.
• Oversee creator deliverables to ensure assets are designed for effective paid social placement and distribution.
• Produce quick-turn creative updates, including edits to hooks, captions, cuts, and formats, based on performance feedback and testing needs.
• Plan and run social-focused shoots, capturing and editing short-form photo and video assets designed for high engagement on social channels.
• Use AI-supported tools and documented testing frameworks to accelerate iteration, uncover insights, and maintain creative consistency across paid and organic social direction. Requirements
• Demonstrated experience producing social content and leading creative development for paid digital campaigns.
• Strong understanding of content strategy, including how messaging, format, and audience behavior influence performance.
• Ability to create platform-appropriate concepts for social channels with attention to cultural relevance and brand alignment.
• Experience writing clear creative briefs and guiding creators, influencers, or cross-functional teams through production.
• Hands-on editing capability for short-form social assets, including rapid revisions and multiple content variations.
• Familiarity with performance-driven creative testing and the ability to use campaign insights to improve future content.
• Working knowledge of creator collaborations and social production workflows from concept through delivery.
• Comfort using emerging AI and creative tools to streamline production and support iterative content development.

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