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Content Writer
Job
Robert Half
Walnut Creek, CA (In Person)
Full-Time
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Job Description
Description We are looking for a skilled Content Writer to help shape digital experiences for several behavioral health brands. This Long-term Contract position will focus on creating clear, engaging web and editorial content that speaks effectively to healthcare audiences while reflecting each brand's unique identity. The role calls for someone who can combine strategic thinking with strong execution to turn complex subject matter into accessible, audience-centered messaging.
Responsibilities:
- Create original website copy for multiple behavioral health brands, adapting messaging to suit different audiences and brand identities.
- Develop core messaging frameworks, content themes, and value propositions that strengthen each brand's market presence.
- Maintain a consistent editorial approach by refining tone, style, and voice across digital and marketing materials.
- Write long-form articles, thought leadership pieces, and storytelling content that builds credibility and audience engagement.
- Align messaging across websites, campaigns, and other communication channels to support a cohesive brand experience.
- Produce organic social media content that reflects campaign goals and reinforces established brand voice.
- Partner with marketing, creative, and leadership stakeholders to deliver content that supports broader communications initiatives.
- Translate specialized healthcare and behavioral health topics into language that is clear, informative, and easy for target audiences to understand. Requirements
- Demonstrated experience writing content for healthcare, wellness, or behavioral health organizations.
- Strong ability to craft strategic messaging that is both persuasive and audience-focused.
- Experience managing content for multiple brands while preserving a distinct voice for each one.
- Proficiency in web page content writing, copywriting, copy editing, and blogging.
- Ability to move between content strategy development and hands-on writing assignments with ease.
- Comfortable working collaboratively with cross-functional teams, including marketing, creative, and leadership partners.
- Excellent command of tone, clarity, grammar, and audience alignment across a variety of content formats.