Content Strategist and Writer

The Content Strategist & Writer is responsible for bringing the YMCA's mission to life through powerful storytelling and engaging content across digital platforms. This role focuses on content creation, social media, and campaign development, with an emphasis on capturing authentic stories from members, staff, and the community. This position works closely with marketing leadership and the videographer to create compelling narratives that drive engagement, strengthen brand awareness, and support membership and fundraising goals. As the nation's leading nonprofit organization committed to strengthening communities through youth development, healthy living, and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community.

Qualifications:

KNOW HOW/QUALIFICATIONS

Bachelor's degree in Communications, Journalism, Marketing, or a related field is required (or equivalent experience). Three to four (3-4) years of experience in storytelling, writing, and content creation; nonprofit or community-focused experience preferred Exceptional writing, storytelling, editing, and proofreading skills with exceptional attention to detail Portfolio of relevant work required Strong understanding of social media platform audience (Facebook, Instagram, YouTube, TikTok) and best practices for posts, stories, and short-form video Demonstrated ability to identify and implement current social media trends in an authentic and brand-aligned way Proficiency in Canva and/or Adobe Creative Suite and familiarity with social media scheduling tools (e.g., Loomly) Ability to storyboard, plan, and direct video content Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment Strong project management, creative thinking, problem-solving, and conceptual skills Self-starter with creative thinking and the ability to work both independently while collaborating effectively with cross-functional teams Strong interpersonal and communication skills, with the ability to engage diverse audiences and build relationships in the community Passion for storytelling that reflects diverse experience and fosters a sense of belonging Team-oriented with a strong commitment to the YMCA's mission, community impact, and member experience

PHYSICAL DEMANDS

Sitting for long periods Ability to hear Ability to see Ability to speak Ability to type Ability to lift 20 pounds Ability to transport from various sites

WORK ENVIRONMENT

Noise level = moderate Exposure to electrical/mechanical mechanisms

EFFECT ON END RESULT

1. The mission and purpose of the YMCA is effectively demonstrated to its members and the community, strengthening its position as an effective, cause-driven charitable organization. 2. Membership and program participation grows in quality and quantity. 3. The YMCA is recognized as an impactful community asset worthy of investment and philanthropic support grows. 4. The aspirations of the Y's Strategic Vision are well-known internally and externally among shareholders and the community at large.