Lead Copy Writer

Role Overview:

At McAfee, your work helps keep people safe every day all over the world. You'll join a team that's reimagining how a legacy brand shows up with clarity, humanity, and creative courage. Here, writers have a real seat at the table: shaping brand expression, influencing strategic direction, and crafting ideas that reach millions across cultures and channels. You'll be part of a collaborative, curiosity-driven creative group that values bold thinking, clean storytelling, and a culture of constant craft improvement. If you're excited by brand transformation, meaningful mission, and the opportunity to help define a new creative standard, this is a place where your voice will truly matter. You will play a central role in rolling out our new brand platform and tone of voice, ensuring these are translated into actionable, inspiring copy across campaigns, product experiences, CRM, digital, social, and more. You'll also lead the creation, ownership, and stewardship of our brand writing guidelines—and support teams across the organization in applying them effectively. This role requires a writer with exceptional dexterity: someone who can switch fluidly between conceptual ideation, headline craftsmanship, long-form storytelling, scripting, product messaging, performance media and landing page copy and highly structured work like messaging matrices. You are as comfortable synthesizing data cues and strategic inputs as you are crafting powerful creative ideas. This is a Hybrid position located in one of our

Hub Locations:

New York, NY, Frisco, TX, San Jose CA or Newport Beach, CA. We value in-office collaboration and meaningful interactions, so expect that you will be able to be in the office on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to either New York, NY, Frisco, TX, San Jose CA or Newport Beach, CA as we are not offering relocation assistance at this time. About the

Role:

Creative Concepting & Writing Excellence Write compelling copy across campaigns, digital experiences, social, CRM, web, video scripts, product surfaces, and internal communications Develop strong conceptual ideas with designers, art directors, UX writers, content strategists, comms and marketing partners Craft headlines, narratives, scripts, product claims and copy across formats Work seamlessly across structured and unstructured formats, including messaging frameworks and matrices Brand Voice, Tone & Guidelines Lead evolution, documentation, and ownership of McAfee's tone of voice and copy guidelines as the industry, packages, products and features evolve Ensure new brand strategy and tone are consistently expressed across channels and product surfaces Provide brand writing guidance, reviews, and approvals to internal partners Train teams and advocate for best-in-class writing Strategic Alignment & Insights Translation Interpret briefs, strategic insights, and data cues to create targeted messaging Partner with Brand Strategy to bring architecture, segmentation, and insights into compelling writing Ensure copy meets business objectives, audience needs, and channel requirements Cross-Functional Collaboration Work closely with lean internal creative team to concept and deliver integrated work Partner with Product Marketing, Growth, Comms, and Product teams to translate strategy and benefits Collaborate with external agency partners to maintain voice and creative consistency

About You:

At least 5 years (we'd love more!) of copywriting experience in brand, advertising, digital content, or creative environments Portfolio demonstrating conceptual thinking, craft, versatility, and storytelling across channels (required) Experience writing for consumer brands; tech or subscription experience is a plus Proven ability to contribute to campaigns and integrated concepts Exceptional writer and editor with mastery across formats Ability to interpret strategy and data into compelling copy Strong storytelling instincts across audiences and channels Highly collaborative, proactive, and comfortable in a lean team Skilled at managing multiple projects Confident communicator able to present work and uphold voice standards #LI-hybrid Company Overview McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We're proud to be Great Place to Work® Certified in 10 countries, a reflection of the supportive, empowering environment we've built where people feel seen, valued, and energized to reach their full potential and thrive. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees. Bonus Program Pension and Retirement Plans Medical, Dental and Vision Coverage Paid Time Off Paid Parental Leave Support for Community Involvement We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status. McAfee recognizes and supports its obligation to reasonably accommodate applicants and employees with disabilities. We are here to help. Please let us know if you need a reasonable accommodation for any part of the application, interviewing, hiring, or at any other time during the employment process. Please do not include personal medical information in the email. Diversity is foundational for our business success. We want to be a workplace of choice for all people and we value the unique perspectives offered by a diverse workforce. McAfee does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, protected veteran status, age, ancestry, medical condition, genetic information, marital status, pregnancy, or any other legally protected status. This principle applies to all areas of employment: recruitment and hiring, training, performance evaluations, promotions and transfers, compensation and benefits, and social and recreational programs. McAfee desires to be an employer of choice with an inclusive environment for all individuals. As part of this goal and in compliance with various laws and regulations, McAfee provides reasonable accommodation to applicants and employees. Requests for reasonable accommodation for applicants and employees are evaluated on a case-by-case basis. By submitting your CV/resume, McAfee will use the personal data that you have submitted in order to consider your application for a relevant role. McAfee processes personal data in accordance with its Privacy Policy (https://www.mcafee.com/enterprise/en-gb/about/legal/privacy.html).