Digital Marketing Specialist

Job Overview We are seeking an energetic and detail-oriented Digital Marketing Specialist to join our dynamic marketing team. In this role, you will drive innovative digital campaigns, optimize online presence, and leverage data-driven strategies to boost brand visibility and engagement. Your expertise will help us connect with our target audiences across multiple digital channels, ensuring our marketing efforts are impactful and measurable. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment dedicated to growth and creativity. Responsibilities Develop and execute comprehensive digital marketing strategies across platforms such as social media, email, SEM (Search Engine Marketing), and display advertising campaigns. Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic. Manage content creation, including copywriting, graphic design, and multimedia assets using Adobe Creative Suite and Photoshop to produce engaging visuals and compelling messaging. Optimize conversion rates through A/B testing, landing page improvements, and performance marketing techniques. Oversee social media management on platforms like Facebook, LinkedIn, Instagram, and Twitter to grow followers and foster community engagement. Implement marketing automation tools to streamline campaigns, nurture leads, and enhance customer journeys. Analyze campaign performance using Google Analytics, SQL queries, and other analytics tools; prepare reports to inform future strategies. Manage content management systems such as WordPress for website updates and blog publishing. Coordinate with cross-functional teams on B2B marketing initiatives and e-commerce projects to ensure cohesive messaging. Stay updated on industry trends in digital marketing, SEM, SEO, and new advertising platforms to continuously refine tactics. Skills Proficiency with SEO tools like SEMrush or Ahrefs for keyword research and site audits. Strong knowledge of SEO best practices for on-page optimization and link-building strategies. Experience with social media marketing including Facebook Advertising campaigns and social media management tools. Skilled in Adobe Photoshop, Adobe Creative Suite, graphic design, and content creation for digital assets. Familiarity with WordPress or other content management systems for website maintenance. Hands-on experience with Google Ads (formerly Google AdWords), Google Analytics, performance marketing, and marketing automation platforms. Basic understanding of HTML, CSS, JavaScript, SQL for website optimization and data analysis purposes. Excellent copywriting skills with the ability to craft engaging content tailored for diverse audiences. Knowledge of email marketing platforms like Mailchimp or HubSpot for campaign execution. Ability to analyze data effectively to optimize campaigns based on performance metrics. Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment. Join us as a Digital Marketing Specialist if you're passionate about leveraging innovative digital strategies to elevate brands! Bring your creativity, analytical mindset, and enthusiasm to help us achieve remarkable growth through impactful online campaigns!

Pay:

$15.00 - $30.00 per hour

Benefits:

Flexible schedule Ability to

Commute:

Jackson, TN 38305 (Required)

Work Location:

In person