Digital Strategist

Title:

Digital StrategistLocation:

North Sioux City, SDReports to:

Director of MarketingJob Description:

Sterling is a leading provider of IT solutions and services, helping federal, state, and local government agencies modernize infrastructure, adopt AI, and strengthen cybersecurity. Through strategic partnerships with leading technology partners, Sterling delivers innovative solutions that solve real-world challenges. We are looking for a creative, data-driven Digital Strategist with a strong appetite for building and executing high-impact marketing programs. This role will act as a key driver of digital strategy, connecting marketing efforts to pipeline growth, supporting solution selling, and aligning closely with sales and partner teams.

Required Qualifications & Skills3+ years of B2B digital marketing experienceExperience with marketing automation platforms (Salesforce Marketing Cloud, Pardot, HubSpot, or similar)Strong understanding of SEO and paid socialExperience with ABM strategiesFamiliarity with CRM systems (Salesforce preferred)Proficiency in tools like SEMrush, Google Analytics (GA4), LinkedIn Campaign ManagerStrong analytical and communication skillsPreferred QualificationsExperience marketing to federal or SLED audiencesExperience working with technology partnersExperience in AI, infrastructure, or cybersecurity marketingKey ResponsibilitiesCampaign Strategy & ExecutionDevelop and execute integrated digital marketing strategies aligned to revenue and pipeline goalsBuild and manage multi-channel campaigns across SEO, paid media, email, and ABMSupport go-to-market efforts for key solutions (AI, private wireless, cybersecurity, infrastructure modernization)Align campaigns with key technology partners to support co-marketing initiativesAudience Development & TargetingDevelop buyer personas across federal, SLED, and enterprise audiencesBuild and manage target account lists for ABM campaignsMap customer journeys and identify key engagement points across the funnelTraffic Generation & Paid MediaDevelop and support SEO strategy including keyword research and optimizationPlan and execute paid campaigns across LinkedIn and FacebookManage budget allocation, targeting strategy, and creative testingLead Nurturing & Marketing AutomationBuild and manage email campaigns and nurture journeysDevelop segmentation and personalization strategiesImplement lead scoring and lifecycle managementCRM & Data IntegrationSupport CRM strategy within SalesforceEnsure clean data flow between platformsBuild reporting dashboards for performance trackingABM (Account-Based Marketing)Develop and execute ABM campaigns targeting high-value accountsCoordinate personalized marketing efforts across channelsAnalytics & ReportingTrack and analyze campaign performanceDevelop reporting on pipeline contribution and ROISterling Computers Corporation (Sterling) is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to age, race, color, creed, religion, disability, medical condition, economic status or status with regard to public assistance, citizenship status, national or social or ethnic origin, past or present membership in the uniformed services, protected veteran status, sex, pregnancy, marital or civil union or domestic partnership status, family or parental status, sexual orientation, gender expression or identity, family medical history or genetic information, HIV status, political belief, or any other status or characteristic protected by applicable law.