Director of Sales & Marketing

Overview We are seeking a dynamic Director of Sales & Marketing to lead our sales and marketing initiatives within the senior living sector. The ideal candidate will possess a proven track record in driving revenue growth, maintaining occupancy, and developing innovative strategies to expand market presence. This role offers an exciting opportunity to shape the company's growth trajectory through external business development and compelling marketing campaigns. Duties Develop and implement marketing plans to achieve census goals. Maintain a professional, welcoming reception and customer service environment - always focusing on first impressions of the community. Conduct sales activities including facility tours, phone calls, mailers, and lead follow-up. Track and manage leads through CRM and maintain accurate referral/contact logs. Network with external referral sources including physicians, discharge planners, clergy, attorneys, social service agencies, churches and community organizations. Organize and promote quarterly facility events to increase awareness and build community relationships. Collaborate with facility staff to identify opportunities to improve resident satisfaction and occupancy. Produce advertising materials within budget, including print, digital, and social media campaigns. Prepare and submit any required sales reports. Skills Knowledge of personal care/assisted living industry, local market demographics, and marketing principles. Proficient in strategic planning, census development, public relations, advertising, and event promotion. Skilled in lead tracking software and digital marketing platforms. Strong communication, networking, and relationship-building skills with referral sources, families, and community partners. Ability to analyze market data, problem solve, prioritize, and execute multiple projects within deadlines. Excellent organizational and follow-up skills.

Benefits:

401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance

Work Location:

In person