E-Commerce Manager

We are looking for an E-Commerce Manager to lead the online shopping experience and digital merchandising strategy for a brand located in the San Gabriel Valley, California. This role is ideal for a results-focused individual who combines commercial insight, creativity, and analytical thinking to improve site performance and customer engagement. You will work across marketing, creative, development, sales, and operations to shape a seamless storefront experience that supports growth across multiple markets. The position offers the opportunity to drive meaningful business impact through optimization, testing, and strong execution.

Responsibilities:

• Direct the day-to-day management of the Shopify storefront, overseeing site structure, navigation, user flow, and overall digital experience.
• Build and execute merchandising plans across key pages, including the homepage, collection pages, product pages, and campaign landing pages.
• Improve conversion, engagement, and revenue performance by using testing, data review, and ongoing site enhancements.
• Partner with creative and brand teams to develop product storytelling and educational content that strengthens both brand presentation and purchase confidence.
• Establish high standards for product detail pages by refining content hierarchy, visuals, reviews, FAQs, and other trust-building elements.
• Coordinate with sales, operations, and product teams to maintain accurate pricing, inventory visibility, product launches, and promotional execution.
• Collaborate with technology and development partners to prioritize site upgrades, app assessments, integrations, and feature improvements.
• Own the e-commerce roadmap and lead experimentation initiatives, including A/B testing and seasonal updates, to continuously improve the customer journey.
• Track core online business metrics such as conversion rate, revenue, engagement, and funnel performance, then present actionable recommendations to leadership.
• Maintain consistent Shopify best practices across regional sites while adapting the experience to local market needs and business priorities.