Assistant Director of Parent & Family Engagement

About Us Georgia College & State University (GCSU) is the state's designated public liberal arts university, where students learn the essential skills to compete in a fast-paced and technology-driven global society. The university prepares students for successful careers, leadership in communities, problem solving and life-long learning through personalized attention in a residential setting with opportunities for a variety of transformational experiences through its award-winning, high-impact practices. One of only three selective universities within the University System of Georgia and a top 10 ranked public university in the Southeast, GCSU offers undergraduate degrees in more than 40 majors, more than 30 graduate programs, doctorates in education and nursing, professional certificates, and continuing education programs. As a member of the prestigious Council of Public Liberal Arts Colleges (COPLAC), GCSU is committed to fostering a liberal arts environment that values academic preeminence, interdisciplinary inquiry and an inclusive learning community. GCSU enjoys a strong reputation for academic excellence and nationally ranked programs according to US News & World Report, The Princeton Review and Colleges of Distinction - among other ranking sources. Georgia College & State University takes great pride in combining the educational experience of a private liberal arts college with the affordability of a public university. Faculty and staff are dedicated to student engagement and experiential learning through high-impact practices such as internships, service- and community-based learning, leadership development, study abroad opportunities, mentored undergraduate research and a capstone project that fosters intellectual curiosity, reasoned inquiry and critical thinking. The university's beautiful and historic campus is located downtown in Milledgeville, Georgia, a charming college town of approximately 19,000 residents in Central Georgia, and only 90 miles southeast of Atlanta. Milledgeville is also the home of noted American author and alumna, Flannery O'Connor, '45, and the college community enjoys many exciting literary arts programs at O'Connor's former home, Andalusia, a National Historic Landmark owned by the university. Milledgeville is located on the banks of beautiful Lake Sinclair and Lake Oconee, allowing faculty, staff and students to take full advantage of the environmental and recreational benefits of being part of a lake community. For cultural, educational and leisure opportunities beyond Milledgeville - Macon and Atlanta are located within easy driving distances. Georgia College & State University is dedicated to protecting academic freedom in addition to supporting freedom of expression as outlined in the University System of Georgia's Freedom of Expression and Academic Freedom policy and its Ethics Code of Conduct. For more information, visit us online at gcsu.edu. Job Summary The Assistant Director of Parent & Family Engagement develops and executes strategic communication and program initiatives for parents and families of Georgia College & State University students, while supporting special initiatives within the Office of Student Life. Key responsibilities include serving as the primary contact for parent emails and phone calls, planning and implementing special events and initiatives, and collaborating with Admissions on parent orientation sessions and resource tabling during admission events. The Assistant Director serves as the primary liaison to the Parent Leadership Council, partnering with University Advancement to recruit families, communicate with membership, and connect them with Admissions for ambassadorial opportunities. This position also assists with various division-wide initiatives that support the mission and vision of the Division of Student Life and Georgia College & State University. Responsibilities Program Management - 40% The Assistant Director of Parent and Family Engagement is responsible for the development and implementation of all parent and family programs and communications. Plans and executes various events and programs including but not limited to Parent and Family Weekend, Spring Family Day, parent orientation sessions in conjunction with student orientation, as well as other various other special initiatives. Maintains the communication software, CampusESP, and serves as the primary point of contact and main content creator. Serves as a first stop for parent and family communications, providing prompt responses to questions or concerns. Creates regular communications for parents and families informing them of important dates, programs, emergency notifications, etc. Works with campus partners on communication content through CampusESP and social media platforms. Marketing and Communication - 25% Helps develop and implement a comprehensive advertising and marketing plan for the Division of Student Life and specifically Parent and Family Engagement. Manages all social media accounts associated with Parent and Family Engagement and the Office of Student Life. Assists in developing and maintaining the Office of Student Life and Parent and Family web pages. Creates specialized content for various sub-groups (ex: Panhellenic recruitment emails for parents and families) Coordinating - 20% This position will serve as the liaison for Student Life with Enrollment Management and University Advancement as it pertains to parent and family engagement. In conjunction with University Advancement, the Assistant Director of Parent and Family Engagement recruits and stewards the Parent Leadership Council (PLC) and assists University Advancement staff in identifying and developing parent and family donor opportunities. Plans regular meetings of the PLC. Assists with parent and family fundraising campaigns by developing and sharing communication. Maintains PLC membership database. Helps to develop initiatives to engage parent and family donor opportunities Enrollment Management Serves as a Student Life point of contact for summer orientations, Junior Day, admitted student receptions, etc. Administrative - 10% Assists in administrative duties such as strategic planning, assessment, budgeting, and representing the department as needed. Prepares special reports; answers requests for information which may include completing questionnaires and compiling data from files. Assists with various assessment projects and data collection for the Division of Student Life. Establish program goals and outcomes. Develop an assessment plan to measure new student orientation and ensure that goals and outcomes are achieved. Other - 5% Performs other duties as assigned including but not limited to serving on division or campus committees, develop initiatives for the department and division, and implementing special projects. All employees within the Division of Student Life will assist with at least three (3) student events/programs per semester that occur outside of regular business hours. Examples of events/programs which satisfy the event service requirement include but are not limited to: Fall - Week of Welcome, Move-In days, Family Weekend Spring - Homecoming, Spring Concert, Family Day, preview days, and Junior Day. The specific list of eligible events/programs for each semester will be maintained and communicated by the Office of the Vice President for Student Life. Required Qualifications Educational Requirements Bachelor's degree Required Experience Minimum 2 years related experience Preferred Qualifications Additional Preferred Qualifications Higher education experience Preferred Educational Qualifications Master's Degree Preferred Experience Previous experience in family engagement programming Knowledge of FERPA regulations and student privacy considerations Experience with data analysis and assessment tools Experience with CRM or related tools Proposed Salary This position is a pay grade 8. The available salary range is $47,476.00 to $57,493.00. Starting salary within this range is based on relevant years of experience. For more information about GCSU compensation practices, click here: https://www.gcsu.edu/humanresources/pay-grade-structure. Knowledge, Skills, & Abilities

ABILITIES

Work independently and as a team. Provide excellent service to internal and external customers. Build, develop, and cultivate relationships across campus with a variety of constituents. Ability to work evening and weekend hours to support required student events and programs. Ability to exercise sound judgment and discretion when handling sensitive family communications. Ability to establish program goals, develop measurable outcomes, and use assessment data for continuous improvement. Ability to plan, prioritize, and execute multiple programs and events with competing deadlines. Ability to develop strategic communication plans aligned with institutional goals. Ability to steward, and engage volunteer leadership groups.

KNOWLEDGE

Knowledge of Department operations and goals. Knowledge of digital communication platforms, including email marketing tools (e.g., CampusESP) and social media management. Knowledge of event planning and management principles Knowledge of budget development and fiscal management practices. Knowledge of data collection, records management, and database administration. Knowledge of strategic communication principles and marketing practices. SKILLS Self-motivated, energetic, service-minded, and adept at solving problems. Excellent organizational, management, leadership, communication, customer service, and interpersonal skills. Strong written and verbal communication skills, including the ability to create compelling content for broad audiences. Skill in developing and writing reports, proposals, and assessment plans. Project management skills with the ability to manage multiple priorities simultaneously. Skill in website development, maintenance, and content management USG Core Values The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct. Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653. Equal Employment Opportunity Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG). The Board of Regents prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from the participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individual's protected status; nor shall any individual be given preferential treatment because of the individual's protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law. Other Information This is not a supervisory position. This position has financial responsibilities. This position will not be required to drive. This role is not considered a position of trust. This position does not require a purchasing card (P-Card). This position will not travel This position does not require security clearance. Background Check Criminal Background Check Education Verification DMV Check