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Admissions & Marketing Director
Job
Confidential
Clarks Summit, PA (In Person)
Full-Time
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Job Description
Admissions & Marketing Director Confidential Clarks Summit, PA 18411 Full-time Full-time We are currently hiring for an experienced Director of Marketing and Admissions. Essential Duties and Responsibilities (Other duties may be assigned): External Marketing
- Develop and implement a community marketing plan / strategy including the establishment and implementation of annual goals and objectives of the marketing department
- Participate with the management team in setting the facility financial and admission goals
- Responsible for meeting and exceeding the financial and admission goals
- Establish rapport and a working relationship with area healthcare professionals and discharge planners
- Develop and maintain referral networks
- Familiarity with the primary and secondary service area's
- Serve as the campus liaison with the community-at-large and develop outreach activities, special events and projects within the community including community education seminars and programs Internal Marketing / Sales & Admissions
- Develop and maintain relationships with potential and actual residents and family members
- Follow up with current inquiries and leads
- Coordinate potential resident assessments with DOW and Memory Care Director
- Assist families with every step of the admissions and move-in process
- Responsible for working with the entire care team to ensure regulation compliance during resident move-in
- Oversees new resident data input into EMAR & E-Chart Systems
- Oversee and assist with facility advertising and social media
- Oversee website changes and updates
- Oversee and coordinate monthly newsletter
- Train other staff members in guest relations
- Implement sales training for other staff members of the company
Director of Marketing Required Experience:
- Minimum 5 years sales and marketing experience
- Strong community relations and networking skills
- Knowledge of marketing and sales metrics
- Computer / CRM Literate
- Must have excellent verbal and written communication skills
- Ability to present concepts in new ways and from new perspectives
Preferred Experience:
- 2+ years marketing and sales experience in senior living field
- Ability to perform resident evaluations
- Well-versed in using SEO and social media strategies to attract potential residents
- Experience in memory care / dementia field Bonus and commission structure available.