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Job Summary:
EBSCO Information Services (EBSCO) delivers a fully optimized research experience, seamlessly integrated with a powerful discovery platform to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EBSCO employs more than 2,700 people worldwide, with most embracing hybrid or remote work models. As an AI-enabled service leader, we thrive on innovation, forward-thinking strategies, and the dedication of our exceptional team. At EBSCO, we're driven to inspire, empower and support research. Our mission is to transform lives by providing reliable and relevant information - when, where and how people need it. We're seeking dynamic, creative individuals whose diverse perspectives will help us achieve this global, inclusive mission. Join us to help make an impact. Your Opportunity EBSCO is seeking a Senior Product Marketing Manager to lead positioning and go-to-market strategy for our Archives portfolio, including Magazine Archives, Historical Archives, and Digital Humanities resources. This role supports a growing and expanding portfolio and works closely with internal leadership and external academic partners, including the Digital Humanities Oxford Fellowships program. This role focuses on driving awareness, adoption, and revenue growth across archival research solutions for academic and library markets. This remote position is U.S.-based only (excluding U.S. territories). What You'll Do Own the end-of-the-end product marketing strategy across the full customer journey from awareness through purchase for EBSCO's Archives product portfolio. Define and continuously refine the portfolio's value proposition, positioning, and messaging to clearly differentiate offerings in the academic and research marketplace. Lead segmentation, targeting, and positioning strategy in collaboration with sales, product, and marketing operations team aligning efforts to priority markets and growth opportunities. Drive go-to-market strategy and launch execution for Magazine Archives, Historical Archives, and Digital Humanities resources. Partner closely with product leadership including the VP of Archive Products and Archives Product Management to align on roadmap priorities, strategic direction, and market-facing narratives. Accelerate pipeline growth and product adoption through integrated, data-driven marketing initiatives tied to business objectives. Own the strategy and development of sales enablement assets. Lead content marketing strategy for the Archives portfolio, developing high-impact thought leadership, campaign content, and scholarly narratives that engage librarians, faculty, and researchers and support demand generation. Own the development and optimization of product marketing content across EBSCO's digital properties, including product pages and web experiences, ensuring clarity, discoverability, and conversion. Collaborate with external academic partners (e.g., Digital Humanities fellowships and research initiatives) to support co-marketing, thought leadership, and scholarly engagement. Translate market insights, customer needs, and competitive intelligence into actionable strategies that inform positioning and support product innovation and portfolio expansion. Your Team You will be welcomed as a member of the Product Marketing team reporting into the Director Research Content Product Marketing and the larger Sales and Marketing organization. Our team enjoys the flexibility and greater work life balance working remotely offers. There will be ample resources, tools, training, and support to ensure your success as a Senior Product Marketing Manager and your development and career growth at EIS. A...
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