Digital Marketing Specialist Meta Ads, Google Ads & SEO (Healthcare)

Job Summary We are a growing medical practice seeking an experienced Digital Marketing Specialist to manage and optimize our paid advertising and organic search efforts. This role will be responsible for Meta (Facebook & Instagram) Ads , Google Ads , and SEO , with a strong focus on lead quality, booked appointments, and measurable ROI . This is a hands-on role for a performance marketer who understands healthcare advertising, tracking, and compliance — not just posting content or boosting ads.

Responsibilities:

Paid Advertising (Primary Focus) Plan, launch, and optimize Meta (Facebook & Instagram) lead generation campaigns SEO & Local Search Execute local SEO strategy (Google Business Profile optimization) Improve organic rankings for medical service keywords Optimize website content for SEO performance and conversions Coordinate or create SEO content when needed Monitor SEO performance and competitor activity Tracking, Reporting & Optimization Set up and manage conversion tracking (Meta Pixel, Google Tag, GA4) Integrate paid leads with CRM and reporting systems Track performance from lead → appointment → outcome Deliver clear weekly and monthly performance reports Identify opportunities to improve lead quality and patient pipeline performance Manage Google Search campaigns for high-intent medical services Optimize for cost per qualified lead, booked appointments, and conversions Monitor daily performance and adjust budgets, audiences, and creatives Manage ad creatives (copy + coordinate visuals/video when needed) Handle ad rejections and ensure Meta healthcare compliance Required Qualifications Proven experience managing Meta Ads and Google Ads for lead generation Experience in medical, dental, cosmetic, or healthcare marketing preferred Strong understanding of paid traffic optimization and attribution Hands-on experience with SEO and local search optimization Experience working with CRM systems and lead pipelines Familiarity with healthcare advertising compliance and policies Strong analytical and problem-solving skills Ability to manage multiple campaigns and priorities independently Nice to Have Experience with plastic surgery or cosmetic procedures Experience with call tracking and offline conversion tracking Video ad optimization experience Experience working with in-house teams and front desk coordination What Success Looks Like in This Role Lower cost per qualified lead Higher appointment booking rates Improved lead quality Consistent growth in organic search visibility Clear, transparent reporting tied to business outcomes Compensation Competitive salary based on experience Performance-based incentives Growth opportunity within a fast-growing medical practice How to Apply Please include: A brief summary of your experience with Meta Ads, Google Ads, and SEO Examples of campaigns or results (metrics preferred) Industries you have worked in (healthcare experience is a plus)

Job Types:

Full-time, Commission Pay:

$75,000.00 - $150,000.00 per year

Education:

Associate (Required)

Language:

English and Spanish (Required)

Work Location:

In person