Bilingual Marketing Specialist (Spanish) Home Care | Direct Application

Overview:

We are a growing home care agency dedicated to providing compassionate, high-quality care to individuals in the comfort of their homes. Our mission is to improve lives through personalized care and strong community connections. We are seeking a Spanish-Speaking Marketing Specialist to expand our presence within Spanish-speaking communities and strengthen referral partnerships in the healthcare space. This role is ideal for someone who is relationship-driven, community-focused, and passionate about connecting families with quality home care services.

What You'll Do:

Develop and execute outreach and marketing strategies targeting Spanish-speaking communities Build and maintain relationships with referral sources including hospitals, clinics, social workers, and community organizations Conduct community outreach through events, networking, and local partnerships Promote home care services to increase client referrals and brand awareness Create and translate marketing materials (flyers, social media content, email campaigns) in Spanish and English Manage and grow social media presence focused on bilingual audiences Track outreach activity, leads, and marketing performance Collaborate with internal teams to ensure consistent messaging and service alignment

Experience & Skills:

Fluent in Spanish and English (spoken and written required) Experience in marketing, sales, community outreach, or healthcare-related roles preferred Strong communication and relationship-building skills Familiarity with digital marketing (social media, email marketing, CRM tools a plus) Self-motivated, organized, and able to work independently Comfortable engaging with healthcare professionals and community partners

Preferred Experience:

Background in home care, healthcare, or senior services Established connections within local Spanish-speaking communities Experience generating referrals or leads in a healthcare setting Bachelor's degree in Marketing, Communications, or related field (preferred, not required) Why Join Us? Opportunity to make a meaningful impact by connecting families with essential home care services Supportive, mission-driven team environment Growth and advancement opportunities within a growing agency Competitive compensation and performance-based incentives How to

Apply:

Please submit your resume along with a brief cover letter highlighting your experience in marketing, outreach, and working with Spanish-speaking communities.

Job Types:

Full-time, Part-time, Per diem

Pay:

$50.00 - $80.00 per hour

Benefits:

401(k) Flexible schedule

Language:

Spanish (Required) Ability to

Commute:

Woodbury, NJ (Required) Willingness to travel: 75% (Preferred)

Work Location:

On the road