Content Design Manager, Human Interface Design

• Job Description
• _Drive the Future of Automotive Experiences - Join Our Human Interface Design Team!

_ _Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology—both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe._ _What We Do_ + _Understand Drivers & Passengers_ _: We dive deep into user research to uncover real needs and behaviors on the road and beyond._ + _Design Across Platforms_ _: From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services._ + _Build Strong Foundations_ _: We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints._ + _Innovate Interactions_ _: We define how users navigate voice controls, advanced driver-assist features, and connected services._ + _Champion Safety & Accessibility_ _: Every design is inclusive, distraction-free, and aligned with global safety standards._ + _Collaborate Across Teams_ _: We work_ _hand-in-hand_ _with engineers, product managers,_ _interior_ _and exterior_ _designers_ _and UX researchers to bring ideas to life._ _Why Join Us?_ + _Impact at Scale_ _: Your designs will shape the driving and digital experience for millions of users worldwide._ + _Creative Freedom_ _: Explore bold ideas and push the boundaries of automotive and digital design._ + _Continuous Growth_ _: Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape._ + _User-First Culture_ _: Every decision starts with empathy for the driver, passenger, and digital user._ _If_ _you're_ _ready to design the future of_ _mobility_ _we'd_ _love to meet you!_

• Job•Description•The Content Design Manager, Human Interface Design leads a team of content designers who shape the language experience across GM's platforms.

You will support the vision for how content supports product understanding, usability, and brand expression, ensuring every interaction is clear, consistent, and grounded in a unified language system. You'll guide the team in crafting high‑quality interface content, establish and support standards that scale across features and channels, and partner closely with product, design, engineering, and AI teams to deliver cohesive end‑to‑end experiences. Through strong editorial leadership, systems thinking, and a well‑defined point of view, you'll champion language as a core design asset that drives clarity, trust, and customer success. This role leads a team of content designers responsible for all interface language and writing across our mobile and web applications. You'll drive consistency, clarity, and communication while upholding a high standard of craft. You'll develop and own a strong point of view that shapes how language shows up across our mobile and web platforms.

• Responsibilities
• + Manage and mentor a team of content designersworking across allmobile and web applications.

+ Identifyopportunitiesto buildscalable content systems including reusable patterns and content models + Collaborate with designers, engineers, product managers, legal, localization, and AI/ML teams + Act as a subject matter expert and point of contact forcontent design related work in mobile and web. + Stay informed on trends in AI, localization, and inclusive language + Design great experiences through clear, consistent, and inclusive language

• Key Characteristics
• + Youhavestrong designsensibilities: You understand the relationship between UI and language and candemonstratea strong point of view on how the two are connected. + You're a strong communicator: You can articulate strategy and detail with clarity and influence. + You care deeply about language: You evaluate and shape content with precision and empathy.
• Requirements
• + Experience leading content designoutput and mentoring + Background in UX writingand content design + Experience collaborating with cross-functional teams including legal, engineering,product, and marketing + Excellentwritten, visual, and verbal communication skills + Proficiencywith tools like Figma, design systems, and AI tooling
• Education and Experience
• + Experience designing and governing scalable language systems + A clear portfolio of work thatshowcasesyourcraft of writing, philosophy on leadership, and overall approach to content design problem solving.

The salary range for this role is (140,100 - $186,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential:

An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. The selected candidate will be required to travel