Director, Demand Engineering

• Our Mission
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• , our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. (
• Comscore, Total Visits, March 2025)
• Day to Day
• The Director, Performance Marketing drives the strategy, execution, and optimization of global performance marketing programs to drive customer acquisition, engagement, and revenue growth.

This role oversees the development of scalable, data-driven marketing systems across channels, combining audience strategy, experimentation, and automation to improve efficiency and impact. The position works closely with Brand, Product, Sales, and Revenue Operations teams to align marketing efforts with business priorities and ensure measurable outcomes across the full customer lifecycle.

• Responsibilities
• + Define and drive the global performance marketing strategy across digital channels, including paid media, lifecycle marketing, and account-based programs + Design and scale audience-centric marketing programs for enterprise, mid-market, and small business segments + Build and optimize end-to-end customer journeys that drive conversion, retention, and long-term value + Establish and improve marketing operations, including workflow design, automation, and lead management processes + Manage vendor and agency strategy, ensuring consistent execution and performance across tools and partners + Implement experimentation frameworks, leveraging AI and automation to improve performance and speed to market + Build and develop a high-performing team while defining KPIs and reporting on marketing impact and effectiveness •Skills/Competencies•+ Requires a minimum of 17 years of related experience; or a minimum of 15 years with a Bachelor's degree; or 12 years and a Master's degree; or a PhD with 8 years experience.

+ Experience managing global or multi-regional teams, with a proven track record of building and scaling performance marketing programs across multiple channels and customer segments + Expertise in marketing automation platforms, paid media ecosystems, and audience segmentation strategies + Experience designing and executing experimentation frameworks, including A/B testing and data-driven optimization + Ability to translate business goals into measurable marketing strategies and operational plans + Proven analytical skills, including defining KPIs, measuring performance, and driving insights-based decisions; experience with Salesforce CRM, Salesforce Marketing Cloud, Salesforce DataCloud, Tableau, ZoomInfo Marketing, and Atlassian/Jira + Excellent communication and leadership skills, with experience developing teams and collaborating across functions At this time, we are not considering candidates for this role who are based in the following location: San Francisco Bay Area, California.

• Salary Range Transparency
• Tier 1
• United States of America 158,000
• 238,000 USD per year Tier 2
• United States of America 177,000
• 265,000 USD per year Tier 3
• United States of America 194,000
• 292,000 USD per year
• Salary Range Disclaimer
• The salary range for this role reflects the minimum and maximum compensation for the role.

Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site (https://www.indeed.com/careers/paytiers), and recruiters can confirm how location is considered for a specific role.

• Benefits
• Health, Work/Life Harmony, & Wellbeing
• We care about what you care about.

We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company's 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at https://www.indeed.com/careers/benefits !

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We're proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit https://www.indeed.com/careers/accommodations. If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview. For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page (https://www.indeed.com/careers).

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• AI Notice
• Indeed is committed to ensuring fairness and transparency throughout our hiring process.

We use artificial intelligence (AI) tools to assist in the screening, assessment, and selection of applicants for this position by analyzing information provided in resumes and applications. Our use of AI does not replace human decision-making. Unless otherwise notified, Indeed does not use AI constituting an AEDT or an ADMT as those tools are defined in applicable laws. The deadline to apply to this position is May 11th. Job postings may be extended at the hiring team's discretion based on applicant volume. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. \#

INDMARKET Reference ID:

46949