Vice President of Media and Advertising

Vice President of Media and Advertising Caesars Entertainment - 3.6 Las Vegas, NV Job Details Full-time 15 hours ago Qualifications Investment Stakeholder engagement ROI Bachelor's degree Budgeting Media buying and planning Financial acumen Data-driven decision making Negotiation Stakeholder management Marketing campaign budget management Full Job Description

WE ARE CAESARS

At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.

Our Mission :

"Create the Extraordinary"

Our Vision :

"We create spectacular worlds that immerse, inspire and connect you. We don't perform magic; we create it with excellence."

Our Values :

"Blaze the Trail, Together We Win, All-In on Service" Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.

JOB SUMMARY

The Vice President Media & Advertising is responsible for leading Caesars' enterprise-wide brick and mortar property advertising and paid media strategy, including media planning, buying, optimization, governance, and performance measurement across all channels. This role serves as the central owner of media investment for the enterprise, ensuring that advertising dollars are deployed efficiently, consistently, and in direct alignment with brand, acquisition, and revenue objectives. Reporting to the Chief Marketing Officer, the VP provides strategic leadership across national, regional, and programmatic media efforts while enabling strong execution through a distributed media organization. The role partners closely with Finance, Analytics, Procurement, Brand, Digital, and Regional Marketing leaders to maximize ROI, drive accountability, and scale best‑in‑class media capabilities across the enterprise.

HOW YOU WILL CREATE THE EXTRAORDINARY

Enterprise Media Strategy & Leadership Develop and lead the enterprise advertising and media strategy across all paid channels, including linear TV, CTV/OLV, digital, mobile, social, search, OOH, and other emerging platforms. Translate enterprise marketing and business priorities into clear media investment strategies, channel mix recommendations, and audience frameworks. Ensure consistency, efficiency, and strategic alignment across all paid media activities while accommodating market level needs. Serve as the senior enterprise authority on advertising investment strategy and execution. Media Planning, Buying & Investment Management Oversee end‑to‑end media planning and buying across the enterprise, including annual and quarterly planning cycles. Establish investment guardrails, planning frameworks, and approval processes for media spend. Optimize media allocation across brands, markets, and channels to maximize performance and scale. Lead scenario planning and investment trade‑off discussions in partnership with the CMO, property leadership, and Finance. Media Agency & Partner Management Lead enterprise media agency relationships, including performance management, strategic direction, and delivery oversight. Partner with Procurement and Finance on agency contracts, fee structures, and media rate negotiations. Ensure agency transparency, strong governance, and alignment with enterprise objectives. Act as the senior escalation and decision point for media agency‑related matters. Measurement, Analytics & ROI Define and enforce enterprise standards for media measurement, attribution, and performance reporting. Partner with Analytics and Finance to connect media investment to business outcomes such as acquisition, revenue, and customer value. Establish KPIs and success metrics for all paid media activity. Deliver clear, executive level reporting on media effectiveness, efficiency, and ROI. Enterprise Governance & Operating Model Provide oversight and strategic directions to regional media leaders responsible for local execution and optimization. Govern centralized programmatic media investment (including enterprise programmatic frameworks and centers of excellence). Clarify decision rights, roles, and responsibilities across enterprise, regional, and programmatic media functions. Ensure alignment between enterprise strategy and market level execution. Cross‑Functional Collaboration Partner closely with Brand, Performance Marketing, CRM, Digital, Product, and Regional Marketing teams to ensure media supports broader marketing objectives. Collaborate with property and regional leadership to align enterprise strategy with local market needs. Act as a trusted advisor to the CMO and senior leadership on media trends, investment strategy, and competitive dynamics. Team Leadership & Capability Building Lead and develop a high performing enterprise media organization. Build scalable processes, tools, and best practices for media planning, activation, and optimization. Elevate internal media capabilities through talent development and operational rigor. Foster a culture of accountability, continuous improvement, and performance excellence.

WHAT YOU WILL NEED

Bachelor's degree required. 10+ years of experience in media strategy, planning, and buying at scale. Proven experience managing large, complex advertising and media budgets at an enterprise or national level. Deep expertise across modern media channels, including TV, digital, CTV, and performance driven platforms with experience with AEO and GEO strategies. Strong financial and analytical acumen with demonstrated success driving ROI and efficiency. Experience leading agency relationships and operating within complex, matrixed organizations. Exceptional communication, influence, and executive level stakeholder management skills. Experience in gaming, sports betting, or hospitality preferred. Willingness to travel as required.

ADDITIONAL REQUIREMENTS

Enterprise level strategic thinking Strong command of media economics and investment strategy Data driven decision making Executive presence and credibility Ability to balance governance with speed and flexibility

ABOUT US

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its

PEOPLE PLANET PLAY

framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

TOGETHER WE WIN

We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

DISCLAIMER

These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary. As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law. ADA Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals' religious beliefs or practices.

EQUAL EMPLOYMENT OPPORTUNITY

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person's race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.