Event Marketing Coordinator

BSN SPORTS, A VARSITY BRANDS COMPANY

• THE

RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States . Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms.

Our company mission is simple:

Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE

Onsite

LOCATION DETAILS

4 days work onsite in Farmers Branch Headquarters, Friday flex day

WORK HOURS

Full time exempt

HOW YOU WILL MAKE AN IMPACT BSN SPORTS

is hiring an Event Marketing Coordinator to support our growing events portfolio. This role is ideal for someone who has foundational experience in event marketing, marketing coordination, or project-based work and is looking to grow within a fast-paced, team-oriented environment. It's also a strong fit for individuals looking to pivot into sports or event marketing, bringing transferable skills from other industries or roles. You've had exposure to planning, supporting, or executing projects or events—you understand the basics—and you're ready to apply and expand that experience in a larger, more dynamic, corporate setting. You'll report directly to the Sr. Event Marketing Manager and partner cross-functionally with marketing, sales, and key stakeholders to support conferences, tradeshows, customer events, key sales events, and brand activations.

WHAT YOU WILL DO

You'll play a hands-on role in supporting bringing events to life—coordinating planning, execution, and post-event follow-up across a variety of event types. Support the planning and execution of conferences, tradeshows, customer-facing events, and internal sales meetings Assist with logistics including timelines, vendor coordination, signage, promotional items, travel coordination, and on-site execution Help manage event communications including campaign plan, creative assets and attendee coordination Partner cross-functionally with marketing, sales, and internal stakeholders to align on event goals, deliverables, and timelines Serve as on-site support at events, helping manage setup, execution, troubleshooting, and breakdown Track event details, budgets, timelines, and deliverables to ensure organization and accountability Support the creation and organization of event materials including presentations, signage, and branded assets Assist with post-event reporting including attendee lists, survey results, recap and learnings Proactively identify gaps, solve problems, and jump in where needed—this is a highly collaborative, hands-on, team player role

QUALIFICATIONS KNOWLEDGE/SKILLS/ABILITIES

Proactive and eager to take ownership of work Take initiative and don't wait to be told what to do Highly organized and comfortable managing multiple projects and moving pieces at once Strong communicator, both written and verbal, and can work effectively across teams and stakeholders Highly collaborative, enjoy working cross-functionally, and value clear, consistent communication Enjoy being part of a team, supporting others, and accomplishing shared goals together Bring a positive, solutions-oriented mindset and are willing to roll up your sleeves to get the job done

EDUCATION/EXPERIENCE

Bachelor's degree or equivalent in related field. 1-3+ years of experience in event marketing, event coordination, marketing, project management or related roles (corporate, agency, nonprofit, campus, athletics or other relevant environments). Experience supporting corporate events, tradeshows, activations, or large-scale meetings. ​

PHYSICAL REQUIREMENTS

This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. The ability to sit or stand for long periods through meetings and while operating office equipment, PC's, laptop, telephone will be required. #LI-PC1 Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions

• BSN SPORTS and Varsity Spirit
• and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and

SPIRIT. OUR VALUES

Service

• We lead with heart. We champion community. Passion
• We love what we do. It fuels our purpose. Integrity
• We do what we promise. We own our actions and decisions. Respect
• We earn it by giving it. Because everyone deserves it. Innovation
• We never stop striving to be better. For ourselves and our community. Transparency
• We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience.

Some of our offerings include:

Comprehensive Health Care Benefits HSA Employer Contribution/ FSA Opportunities Wellbeing Program 401(k) plan with company matching Company paid Life, AD&D, and Short-Term Disability Generous My Time Off & Paid Holidays Varsity Brands Ownership Program Employee Resource Groups St. Jude Partnership & Volunteer Opportunities Employee Perks including discounts on personal apparel and equipment! Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran's status, age or disability.