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CommunityAmerica bets on college sports with landmark Razorback Stadium naming deal.

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Tyfone

Portland, OR (In Person)

Full-Time

Posted 1 day ago (Updated 9 hours ago) • Actively hiring

Expires 7/27/2026

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Job Description

CommunityAmerica bets on college sports with landmark Razorback Stadium naming deal. Tyfone - 3.0 Portland, OR Job Details 6 hours ago Qualifications Mid-level Full Job Description The University of Arkansas has reached a long-term agreement with CommunityAmerica Credit Union that will rename Donald W. Reynolds Razorback Stadium beginning with the 2027 football season, underscoring how credit unions are increasingly turning to major college athletics to expand their brands and deepen ties with fast-growing markets. The partnership makes the Lenexa, Kansas-based institution the Official Credit Union of Arkansas Athletics and extends well beyond stadium signage. It includes sponsorship rights, premium hospitality branding, financial education initiatives and Name, Image and Likeness opportunities for student-athletes, as well as plans to launch Razorback-branded checking accounts, debit cards and credit cards. For CommunityAmerica, which manages nearly $9 billion in assets and serves almost 592,000 members, the deal represents another step in an aggressive regional expansion strategy. The credit union reported first-quarter 2026 net income of $21 million, down from $24.5 million during the same period a year earlier, according to federal regulatory data. "This is so much more than a name on a stadium," Lisa Ginter, the credit union's chief executive officer, said in announcing the agreement. "It's about becoming part of the Razorback Nation experience and helping fans, students, student-athletes, and the communities we and the university serve." Ginter said the university occupies a unique place in the identity of many Arkansans and residents throughout the institution's broader footprint. She added that CommunityAmerica plans to expand its physical presence in Northwest Arkansas with a campus location and several additional branches. The partnership was facilitated by Learfield and Razorback Sports Properties, the multimedia rights holder for Arkansas athletics. Story continued below…