Commercial Analyst

Commercial Analyst Apply now »

Date:

May 20, 2026

Location:

Madison, IN, US, 47250

Company:

Dorman Products SuperATV wasn't born in a boardroom.

It started with one mission:

build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on "Working to Wow" our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025. Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman. Job Summary SuperATV wasn't born in a boardroom.

It started with one mission:

build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on "Working to Wow" our customers, community, and employees. The Commercial Analyst is responsible for driving data-driven insights across Retail (DTC), Dealer, and Marketplace channels to identify growth opportunities, performance gaps, and commercial inefficiencies. This role partners closely with the Strategic Planning Manager to support pricing strategy through analysis, modeling, and system execution, while maintaining a focus on sales performance, channel dynamics, and opportunity identification. The Analyst plays a critical role in turning data into actionable insights that improve revenue, margin, and channel effectiveness. Primary Duties Commercial & Channel Performance Analysis Analyze performance across: Revenue, margin, and unit trends Channel dynamics (Retail vs Dealer vs Marketplace) Product category and item group performance

Identify:

Growth drivers and decline risks Channel conflicts or imbalances Product-level performance patterns Deliver recurring insights that clearly answer: Where are we winning? Where are we losing? What should we do about it? Opportunity & Gap Identification Proactively identify: Category gaps and underpenetrated product segments High-traffic / low-conversion opportunities Assortment and channel mix inefficiencies

Highlight:

Missed revenue opportunities Margin leakage or pricing misalignment signals Expansion opportunities across Dealer, Retail, and Marketplace Partner with Sales, Product, and Ecommerce teams to prioritize and act on findings Pricing Analysis & Strategic Support Support the Strategic Planning Manager by: Analyzing price elasticity, demand patterns, and competitive positioning Evaluating impact of pricing changes on conversion, revenue, and margin Identifying signals where pricing may be a lever for improvement Contribute to development of pricing strategies through data and modeling , not ownership of strategy Pricing Systems & Execution Support (Pricefx) Support pricing operations within

Pricefx :

Implement approved pricing updates and rule changes Maintain data inputs (cost, MAP, competitive data where applicable) Ensure pricing accuracy and consistency across channels Help translate strategic pricing direction into clean, executable system logic Competitive & Market Intelligence Monitor competitor pricing, assortment, and promotional activity Identify pressure points and shifts in the competitive landscape Provide structured insights to inform commercial and pricing decisions Cross-Functional Collaboration Work closely with:

Strategic Planning Manager:

Pricing direction and analytical support Sales (Dealer Team): Channel performance and dealer opportunity insights

Ecommerce/Retail:

Conversion and pricing impact analysis

Marketplace Team:

Competitive positioning and performance trends

Product & Finance:

Margin, lifecycle, and assortment alignment Education / Experience Bachelor's degree in Business Analytics, Finance, Economics, Data Analytics, or a related field 2-4 years in analytics, commercial pricing, finance, or related roles Experience in multi-channel environments (Retail, Dealer, Marketplace preferred) Exposure to pricing analysis or pricing tools (Pricefx preferred but not required) Strong analytical capability: Data analysis and trend identification Basic understanding of price elasticity and margin dynamics Advanced Excel and experience with BI tools (Power BI preferred) Ability to translate data into clear, actionable business insights Strong attention to detail and structured problem-solving #LI-NO1 #SuperATV The US base salary range for this full-time position is $69,000.00 to $85,100.00. This role is also eligible for a bonus. The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job-related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate. As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan. Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.

DormanProducts.com

Nearest Major Market:

Bloomington Indiana Nearest Secondary Market:

Seymour Job Segment:

Strategic Planning, Equity, Strategy, Finance Apply now »