Job Description
SRT-Direct Connection - Performance Parts Commercial Strategy Analyst Stellantis United States, Michigan, Auburn Hills May 20, 2026 The Performance Parts Commercial Strategy Analyst is responsible for driving databacked decisionmaking across the performance parts business. This role analyzes market trends, product performance, pricing, sales channels, customer behavior, and competitive activity to develop strategies that grow revenue, expand market share, and strengthen Direct Connection presence in the performance aftermarket. The analyst partners closely with Product, Marketing, Supply Chain, Finance, and Sales to optimize the commercial success of performance parts and accessories.
Key Responsibilities:
Market & Competitive Intelligence Research performanceaftermarket trends, motorsports demand, enthusiast behavior, and competitive offerings.
Track competitor pricing, new product releases, promotional activity, and brand positioning.
Build market models that identify highgrowth performance categories (engine, suspension, tuning, power adders, etc.). Commercial Performance Analysis Analyze productlevel sales, mix, profitability, and channel performance (dealers, distributors, ecommerce).
Deliver dashboards and KPIs to leadership-revenue, margin, volume, SKU velocity, attach rates, etc.
Identify underperforming product lines and recommend corrective actions. Pricing & Margin Optimization Support development of performanceparts pricing strategies, including MSRP, dealer pricing, and promotions.
Conduct margin analysis, elasticity modeling, and competitive pricing comparisons.
Recommend price changes or incentive programs to maximize profitability and sales growth. Product Strategy & Business Case Support Build financial models for new performance parts: volume forecast, ROI, cost analysis, and breakeven.
Analyze historical data to support decisions on product launches, discontinuations, or line expansions.
Partner with engineering and product teams to align specs, costs, and performance requirements with market demand. Channel & Dealer Strategy Evaluate performance across direct retail, dealer networks, upfitters, and online marketplaces.
Assess dealer stocking levels, ordering patterns, and promotional participation.
Support creation of dealer programs, incentives, and training materials to strengthen wholesale performance. GotoMarket & Commercial Planning Assist Marketing with campaign planning using datadriven targeting and category insights.
Provide input for catalog updates, new product introductions, and performancebrand messaging.
Support annual commercial plans including volume forecasts, pricing schedules, and budget inputs. Reporting & Executive Communication Prepare clear, concise executive level presentations that convert complex analysis into actionable recommendations.
Deliver insights to senior leadership on risks, opportunities, and strategic paths forward.
Maintain accuracy and consistency across reporting tools and commercial datasets. Basic Qualifications:
Bachelor's degree in Business, Finance, Marketing, Economics, Data Analytics, or related field
5 or more years of experience in commercial strategy, business analytics, pricing, product strategy, or performance aftermarket
Strong data skills: Excel, Power BI/Tableau, SQL
Understanding of performanceparts categories, enthusiast segments, and motorsports culture (preferred)
Excellent communication and storytelling skills with the ability to influence decisionmakers Success Metrics:
Revenue and margin improvement across performanceparts portfolio
Accuracy of forecasts, pricing analysis, and business models
Growth in key categories (e.g., engine, forced induction, tuning, suspension)
Dealer channel performance and program adoption The Performance Parts Commercial Strategy Analyst is responsible for driving databacked decisionmaking across the performance parts business. This role analyzes market trends, product performance, pricing, sales channels, customer behavior, and competitive activity to develop strategies that grow revenue, expand market share, and strengthen Direct Connection presence in the performance aftermarket. The analyst partners closely with Product, Marketing, Supply Chain, Finance, and Sales to optimize the commercial success of performance parts and accessories. Key Responsibilities:
Market & Competitive Intelligence Research performanceaftermarket trends, motorsports demand, enthusiast behavior, and competitive offerings.
Track competitor pricing, new product releases, promotional activity, and brand positioning.
Build market models that identify highgrowth performance categories (engine, suspension, tuning, power adders, etc.). Commercial Performance Analysis Analyze productlevel sales, mix, profitability, and channel performance (dealers, distributors, ecommerce).
Deliver dashboards and KPIs to leadership-revenue, margin, volume, SKU velocity, attach rates, etc.
Identify underperforming product lines and recommend corrective actions. Pricing & Margin Optimization Support development of performanceparts pricing strategies, including MSRP, dealer pricing, and promotions.
Conduct margin analysis, elasticity modeling, and competitive pricing comparisons.
Recommend price changes or incentive programs to maximize profitability and sales growth. Product Strategy & Business Case Support Build financial models for new performance parts: volume forecast, ROI, cost analysis, and breakeven.
Analyze historical data to support decisions on product launches, discontinuations, or line expansions.
Partner with engineering and product teams to align specs, costs, and performance requirements with market demand. Channel & Dealer Strategy Evaluate performance across direct retail, dealer networks, upfitters, and online marketplaces.
Assess dealer stocking levels, ordering patterns, and promotional participation.
Support creation of dealer programs, incentives, and training materials to strengthen wholesale performance. GotoMarket & Commercial Planning Assist Marketing with campaign planning using datadriven targeting and category insights.
Provide input for catalog updates, new product introductions, and performancebrand messaging.
Support annual commercial plans including volume forecasts, pricing schedules, and budget inputs. Reporting & Executive Communication Prepare clear, concise executive level presentations that convert complex analysis into actionable recommendations.
Deliver insights to senior leadership on risks, opportunities, and strategic paths forward.
Maintain accuracy and consistency across reporting tools and commercial datasets. At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
