Job Description
Job Location:
Corporate Indianapolis PRIMARY PURPOSE
The Director of Programmatic Revenue & Demand Development is responsible for owning and scaling the programmatic buyer funnel, with a focus on driving awareness, education, and adoption among agencies and advertisers not currently buying direct. This role will be accountable for increasing demand into the company's SSP by improving network discoverability, buyer accessibility, and overall ease of transaction. The role will lead pricing and inventory packaging strategy across PMP and Open Exchange channels, actively managing dynamic CPMs, monitoring performance, and optimizing floor pricing at the screen level to maximize yield. Success will be measured by sustained growth in programmatic revenue, with an expectation of delivering 20-30% year‑over‑year increases through disciplined execution and ongoing optimization. PRINCIPAL RESPONSIBILITIES
Demand Strategy & Partnerships Build relationships with programmatic buyers (agency trading desks, DSP teams, brand trading groups) Create go-to-market campaigns targeting agencies/brands that aren't currently buying direct Partner with SSPs on co-marketing, buyer enablement, case studies Pricing & Inventory Management Work with your ad ops team to determine what inventory flows programmatically (reserve-based, priority, standard) Set floor prices and price schedules that maximize revenue without undercutting direct Run elasticity tests and pricing optimization Buyer Experience & Enablement Create self-service tools, documentation, and support for programmatic buyers Build audience/location-based packages that appeal to programmatic buyers Track and close gaps in buyer experience (Is creative optimization fast? Are reports clear? Is support responsive?) Analytics & Revenue Optimization Monitor fill rates, CPMs, buyer diversity by SSP Identify which inventory/dayparts/audiences are under monetized Report on programmatic revenue growth and ROI MINIMUM QUALIFICATIONS
5+ years in programmatic (agency trading desk, DSP, or SSP demand development role) Understands buyer behavior and incentives Experience growing programmatic revenue above market growth rates with premium inventory Exceptional analytical skills (pricing, forecasting, deal modeling) Strong at stakeholder management (balancing sales, ops, and buyers) Simon is a global leader in retail real estate ownership, management and development and an S&P 100 company (Simon Property Group, NYSE:
SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. Our portfolio includes assets of national and international renown - proven assets that are the preferred location for retailers. In addition to our high quality properties, Simon is also known for our strong balance sheet, a long-tenured and well-respected senior management team, and our innovative spirit, as reflected in a 50 + year history of successful retail real estate development, management, and leasing. Simon was named Fortune's Most Admired Real Estate Company eight times. We have experienced an explosion of growth and innovation unprecedented in the industry and we look forward to Simon's future. Simon is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you require assistance or need to request an accommodation due to a disability, please email CandidateAccommodations@simon.com. Please note this email is intended only for accommodation requests related to the application and interview process. Any other correspondence will not receive a response.
