Corporate Revenue Director

Position OverviewThe Director, Revenue, owns pricing, demand strategy, and inventory optimization while collaborating with Sales & Reservation Teams. This role requires equal strength in analytics, storytelling, and people development. The role analyzes/optimizes revenue at all business entities, both within hospitality and the camp industry.

This role encompasses more than room revenue or camper enrollment, as it must analyze concepts including but not limited to length of stay, experiences, seasonality, capacity-constrained amenities and guest intent, camper needs.

About Cote Hospitality:

https://www.cotehospitality.com/For over 100 years, this family-owned company has distinguished itself by providing unique, transformative experiences and exceptional memories. Our resorts provide an array of services including accommodations, golf, spa food & beverage, retail, equestrian and conference/event opportunities. Our camps provide transformational memories that our attendees carry with them forever. The Cote Family has invested in its current ventures and is poised for further growth. COTECaresCoteCares is our Way of Life. We believe in enriching the lives of those within our community and this inspires us to create transformative experiences and exceptional memories.

Our associate journey begins and ends with a positive work environment and experience for our team. CoteCares is the namesake for our culture, and our commitment to a culture where all associates feel respected, safe, empowered, appreciated, excited, included and a sense of belonging to something extremely special. Whether it be through community involvement or internally working with each other, CoteCares expresses our world and what we want it to be. Career-PathingShould the incumbent perform well, future opportunities may materialize in either the corporate environment or operations within one of our properties.

Duties & Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Resort Revenue StrategyOwn the total resort revenue strategy, including rooms, packages, experiences, and demand-based restrictions.

Build pricing strategies that account for seasonality, booking windows, length-of-stay patterns, and guest segmentation.

Optimize arrival patterns and LOS controls to protect peak demand periods.

Balance occupancy goals with experience quality and operational capacity.

Lead weekly revenue meetings, setting clear strategy, decisions, and follow-up actions.

Identify compression periods, shoulder opportunities, and off-peak demand drivers.

Establish booking rules that protect peak nights and maximize LOS.Train agents on experience-based selling, upselling, and value positioning.

Monitor conversion, revenue per call, abandonment, and upsell attachment rates.

Partner with operations to ensure reservation promises align with on-property delivery.

Forecasting & Demand PlanningProduce accurate weekly and monthly forecasts for occupancy, ADR, RevPAR, and total resort revenue.

Analyze booking pace, pickup, cancellation behavior, and historical seasonality.

Translate forecasts into actionable guidance for operations, marketing, and reservations.

Continuously refine forecasts based on weather patterns, event calendars, and booking trends.

Camp Revenue StrategyOwn enrollment pacing strategy, session capacity optimization and yield management across camp entitiesEstablish tuition pricing models aligned with demand elasticity, session length and program differentiation.

Optimize enrollment mix by session, age group and specialty programs to maximize contribution margin.

Analyze historical enrollment trends, early-bird conversion, attrition and waitlist behavior.

Partner with marketing to drive early commitment and manage late-season discount riskDistribution & Channel OptimizationManage channel mix with a focus on profitability and guest quality.

Optimize direct booking performance through packages, inclusions, and value framing.

Monitor OTA contribution, cost of acquisition, and parity.

Ensure rate plans, restrictions, and inventory are accurately maintained across all systems.

Analytics & Performance ManagementTurn data into insights that drive pricing, packaging, and staffing decisions.

Analyze guest mix, channel contribution, and stay behavior by season.

Build and maintain reporting dashboards for leadership and ownership.

Measure performance against comp set, historical trends, and budget.

Cross-Functional LeadershipServe as a strategic partner to operations, marketing, and finance.

Collaborate with marketing on seasonal campaigns, packages, and demand stimulation.

Align pricing and availability with spa, activity, and dining capacity.

Communicate clearly with ownership on strategy, risks, and performance outcomes.

Utilization of Revinate Have clear understanding of the platformArticulate marketing aspects of platform and utilize to optimize system-driven decisionsOther Duties may be assigned.

Job Requirements:

This is an on-site position Deep understanding of resort demand patterns and seasonalityStrong command of loss controls, arrival patterns and package pricingExperience making capacity-constrained amenities and experiences.

Highly analytical with strong business judgmentConfident communicator capable of influencing cross-functional leaders.

Decisive, organized, and comfortable operating in complex environmentsResults-driven with a focus on sustainable, long-term performanceTravel may be required (up to 25%)

Education & Experience:

Experience with Ideas G3 RMS system a plus but not requiredExperience with Revinate, Opera, Book4Time and other POS/PMS preferredBachelors degree in Hospitality, Business, Finance, or related field (preferred)35+ years of progressive experience in resort or destination revenue managementDirect experience working with or collaborating/leading a reservations team strongly preferredExperience with luxury, experiential, or all-inclusive resorts a plus