Director of Digital Revenue and Experience

Director of Digital Revenue & Experience Location:

Charlotte, NC (Hybrid Eligible) About the Role We are seeking a strategic and results-driven Director of Digital Revenue & Experience to lead the next phase of digital growth and customer engagement. This role sits at the intersection of marketing, sales, product, and technology, owning the end-to-end digital ecosystem that drives pipeline, revenue, and customer experience. You will play a critical leadership role in shaping digital strategy, optimizing the B2B customer journey, and building scalable platforms that deliver measurable business impact across both e-commerce and broader pipeline influence. What You'll Do Lead Digital Revenue Strategy Define and execute a comprehensive digital revenue strategy aligned to company growth goals Own forecasting, budgeting, and performance management for digital channels Drive measurable impact to pipeline and revenue (multi-million dollar influence) Establish KPIs, dashboards, and benchmarks to continuously optimize performance Partner with executive leadership to align priorities and investments Own the B2B Funnel & Demand Generation Lead the full funnel from MQL to revenue Increase digital contribution to pipeline (direct and influenced) Implement advanced attribution models to measure and optimize performance Improve conversion across landing pages and digital experiences Build World-Class Digital Platforms & Commerce Own strategy for website, CMS/DXP platforms (e.g., Adobe, Sitecore, WordPress), and e-commerce ecosystems Drive personalization, segmentation, and UX optimization for complex B2B offerings Lead Account-Based Marketing (ABM) using tools like Demandbase, 6sense, or Terminus Advance B2B e-commerce capabilities, including: Product configurators Parts and service platforms Dealer/distributor portals CPQ tools (e.g., Salesforce CPQ) Ensure seamless system integration, data flow, and lead management across platforms Leverage Data & Analytics Build advanced analytics frameworks, including multi-touch attribution and customer journey mapping Deliver actionable insights through BI tools (Tableau, Power BI, etc.) Own reporting that ties digital performance to pipeline and revenue outcomes Use data to guide strategic decisions and continuous improvement Lead & Influence Build and lead a high-performing digital team (directly or cross-functionally) Collaborate across Marketing, Sales, Product, and IT Serve as a trusted advisor to senior leadership on digital transformation initiatives What You Bring Bachelor's degree in Marketing, Business, Digital, or related field (MBA preferred) 5-10+ years of experience in digital revenue, digital marketing, or digital product leadership Proven success leading strategy and driving measurable revenue or pipeline growth Experience influencing or owning multi-million-dollar digital outcomes Strong background in B2B environments, including e-commerce and complex sales cycles Experience working with digital platforms, UX, SaaS, or digital ecosystems Familiarity with analytics tools (Google Analytics, Adobe Analytics, BI platforms) What Sets You Apart Strategic thinker with strong business acumen Data-driven decision maker who can translate insights into action Skilled at influencing senior stakeholders and cross-functional teams Passion for digital innovation and continuous improvement Ability to balance big-picture strategy with executional excellence Why Join Us? Opportunity to lead high-impact digital transformation initiatives Direct visibility and partnership with executive leadership Ability to shape the future of digital revenue and customer experience Collaborative, growth-oriented environment

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Professional development assistance Referral program Relocation assistance Retirement plan Tuition reimbursement Vision insurance

Work Location:

In person