Senior Vice President of Revenue Generation

Become Part of the TPG Hotels & Resorts Team…… TPG Hotels & Resorts is widely recognized as one of the nation's premier hotel management companies. We are a national operator of hospitality assets across the entire chain scale, from focused-service hotels and lifestyle/resort properties to upper upscale luxury hotels and nautically based hospitality assets. Whether an investment partner or straight third-party operator, we are always operating on behalf of capital partners, and our role as entrusted stewards is to deliver top performance for our guests, investors and to fulfill the brand promise. Joining the Team gives you a rewarding career opportunity with a nationally ranked hospitality management company that focuses on customer satisfaction and personal growth. We pride ourselves in continually seeking motivated team members who believe guest service is the top priority. Position Summary The Senior Vice President of Revenue Generation is responsible for maximizing total revenue across the organization by leading sales growth initiatives, digital commerce strategy, distribution channels, and revenue generation programs. This executive develops integrated commercial strategies that increase direct bookings, expand market share, and drive profitable revenue growth across all hotel properties. This role develops strategies to increase market share, expand customer segments, and maximize total revenue performance across the hotel portfolio. The SVP of Revenue Generation partners with revenue management, marketing, and operations to ensure strong commercial performance. Key Responsibilities Revenue Growth Leadership Develop revenue generation strategy Drive top-line revenue growth initiatives Identify new revenue opportunities Expand key market segments Improve commercial performance across properties Sales Leadership Oversee corporate, group, and leisure sales Establish portfolio sales targets Develop national account strategies Expand group and meetings business Monitor sales pipeline health E-Commerce Leadership Lead digital commerce strategy Grow direct online bookings Optimize brand website performance Improve conversion rates Develop mobile booking strategies Oversee booking engine optimization Business Development Identify new business opportunities Develop strategic partnerships Expand brand relationships Support management contract growth Participate in owner relations Digital Marketing Alignment Paid search strategy SEO initiatives Metasearch channels Email marketing Retargeting programs Customer acquisition strategy Data, Analytics & Technology Oversee digital revenue reporting Monitor conversion funnel performance Analyze customer acquisition cost Implement e-commerce technology platforms Support CRM strategy Lead digital performance dashboards Commercial Performance Management Monitor revenue generation KPIs Establish accountability systems Lead performance reviews Guide commercial planning processes Leadership & Culture Lead sales and revenue generation teams Develop high-performance culture Create incentive programs Mentor commercial leaders Key KPIs SVP Revenue Generation is typically measured on growth metrics such as: Total revenue growth % Sales production growth Market share growth Ancillary revenue growth E-Commerce Metrics Direct booking % Website conversion rate Digital revenue contribution Cost of acquisition ROAS (Return on Ad Spend) OTA dependency ratio Commercial Metrics RevPAR growth ADR growth Occupancy index TRevPAR growth Benefits Health, Dental and Vision Insurances Disability Insurances Life Insurances Identity Theft Protection Flexible Spending and/or Health Savings Accounts 401(k) with Company Profit Sharing Paid Time Off and 10 Paid Holidays

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