Sr. Demand Generation Manager, Finance Division

Sr. Demand Generation Manager, Finance Division

AMPLIFY GROUP LLC

Lehi, UT Job Details Full-time 1 day ago Qualifications Marketing company internal data HubSpot Marketing Hub Lead Conversion Key Performance Indicators B2B business model Sales pipeline HubSpot Cross-functional collaboration Lead generation activity metrics tracking Cross-functional communication Full Job Description About the

Role:

Senior Demand Generation Manager, Finance Division As the Senior Demand Generation Manager for our Finance Division, you will own the marketing engine that drives qualified pipeline and revenue growth. This is not a coordination role. You will be accountable for the numbers, the strategy, the budget, and the results. You'll develop and execute a 90-day rolling marketing plan, manage campaign performance, optimize channel investments, and partner closely with division leadership to achieve monthly MQL and pipeline goals. What You'll Own Monthly MQL targets tied directly to division revenue goals Division marketing strategy, including ICP, positioning, channel mix, and campaign planning Marketing and business development budget allocation End-to-end campaign execution and optimization Performance reporting and KPI management Cross-functional alignment with division leadership, business development, and the growth team Key Metrics Success in this role is measured by: Marketing Qualified Leads (MQLs) MQL-to-SQL conversion rates Cost per Lead (CPL) Customer Acquisition Cost (CAC) Channel ROI Contribution to pipeline and revenue growth

REQUIREMENTS

5+ years of B2B marketing experience Direct ownership of MQL, pipeline, or revenue targets Strong expertise in demand generation and performance marketing Advanced HubSpot experience, including workflows, lifecycle stages, lead scoring, and reporting Experience working with executive stakeholders and cross-functional teams A data-driven mindset with the ability to make decisions based on performance metrics Strong written communication skills and the ability to create clear campaign briefs and launch plans About Amplēo Amplēo helps businesses achieve their full potential by providing access to experienced executive leaders on a fractional basis. Our clients gain the strategic expertise they need when they need it without the cost and commitment of a full-time executive hire. Through Amplēo, organizations can engage seasoned professionals across finance, operations, human resources, marketing, sales, and other key business functions to drive growth, solve complex challenges, and strengthen performance. For business leaders and experienced professionals, Amplēo offers the opportunity to make a meaningful impact across multiple organizations while enjoying greater flexibility, variety, and work-life balance. Thousands of companies trust Amplēo professionals to deliver expert guidance, strategic leadership, and proven results at every stage of growth.