Job Description
JOB SUMMARY
Leads commercial strategy for the Universal Orlando hotel portfolio, driving demand, revenue optimization, and integrated go-to-market (GTM) planning in partnership with Loews Hotels & Co. and the broader Universal Destinations & Experiences (UDX) Brand & Commercial organization. Oversees execution of hotel strategies through direct leadership and cross-functional partnership. This role aligns hotel strategy with portfolio-level brand, audience, product, and destination GTM strategy and planning to ensure hotels are fully integrated into the end-to-end guest journey; and ensures hotel priorities are clearly represented and delivered through centralized activation teams. The VP is accountable for achieving Hotel Joint Venture revenue objectives while advancing a seamless, connected guest experience across channels, platforms, and on-property experiences. The role serves as the primary commercial liaison with Loews, co-developing strategies and ensuring alignment between UDX commercial priorities and Loews operational execution. MAJOR RESPONSIBILITIES
+ Commercial Strategy & GTM Leadership + Defines and leads the overall commercial strategy for the on-site hotel portfolio, including transient and group segments, to achieve annual revenue and profitability targets. + Translates portfolio-level brand, audience, and product strategies into hotel-specific go-to-market plans and demand strategies. + Develops and presents the annual Hotel GTM Plan to Joint Venture partners, including demand forecasts, revenue projections, and strategic investment priorities. + Partners with Destination GTM leadership to align hotel strategies with broader destination priorities and in-year performance goals. + Revenue Management & Commercial Performance + Retains primary ownership of hotel revenue management function, including pricing, inventory, and yield strategies to maximize total revenue performance. + Partners with Pricing and Commercial Product teams to inform offer structure, packaging, and bundling (e.g., hotel + ticket products). + Establishes performance targets and monitor KPIs across segments, channels, and properties, driving continuous optimization. + Integration Across the Guest Journey + Ensures each hotel brand maintains a distinct and compelling market position while contributing to the overall destination value proposition. + Ensures hotels are fully integrated into the end-to-end guest journey from awareness and planning through booking, stay, and return. + Partners with technology, commerce, marketing activation, and JV teams to enable seamless booking, merchandising, and cross-sell/upsell opportunities across direct and third-party channels. + Drives alignment between hotel communications and the broader omnichannel ecosystem to deliver a consistent and connected guest experience. + Joint Venture Partnership & Stakeholder Leadership + Serves as the senior commercial liaison to Loews Hotels & Co., including executive-level engagement with Loews leadership and on-property operations teams. + Co-develops joint strategies to optimize performance across the hotel portfolio while respecting JV governance and operating structures. + Represents hotel commercial priorities within UDX senior leadership forums and ensure alignment across internal and external stakeholders. + Commercial Programs & Growth Initiatives + Identifies and leads growth initiatives that drive incremental demand, including new packages, partnerships, and market-specific strategies. + Supports the integration of new experiences, events, and commercial products into hotel offerings to enhance value and drive conversion. + Collaborates with New Ventures and Product Strategy teams to ensure scalability and repeatability of new initiatives. + Data, Insights & Continuous Improvement + Leverages data, analytics, and market insights to inform strategy, optimize performance, and anticipate shifts in demand. + Establishes a test-and-learn agenda to continuously improve pricing, offers, channel mix, and guest engagement strategies. + Monitors macroeconomic, competitive, and travel industry trends to proactively adjust strategies. + Team Leadership & Culture + Leads and develops a high-performing commercial team across marketing, sales, and revenue management functions. + Fosters a culture of accountability, collaboration, and continuous improvement. + Maintains strong team engagement and satisfaction outcomes. + Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and team member involvement activities. + Performs other duties as assigned. EDUCATION
+ Bachelor's degree in Marketing, Business, Communications, or related field required + MBA or equivalent advanced degree preferred EXPERIENCE
+ 10+ years of experience in hotel commercial strategy, sales, marketing, and/or revenue management. + Experience managing multi-property hotel portfolios and leading cross-functional teams. + Demonstrated success driving revenue growth through integrated commercial strategies. + Experience working within or alongside joint venture or partnership structures preferred. Your talent, skills and experience will be rewarded with a competitive compensation package. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means. Universal Orlando Resort. Here you can. Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2026 Universal Studios. All rights reserved. EOE
