Senior Professional, Wellness Marketing

Job Listing ID:

4478442

Job Title:

Senior Professional, Wellness Marketing Application Deadline:

Open Until Filled

Job Location:

Salem

Date Posted:

04/23/2026

Hours Worked Per Week:

Not Provided Shift:

Not Provided Duration of Job:

Either Full or Part Time, more than 6 months You may contact this employer directly. (Obtain the contact information to print or add to your jobs.)

Job Summary:

Become a part of our caring community Join a world-class marketing organization creating the best possible engagement experience for millions of members. Humana is a $100+ billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of some of the most vulnerable populations in the United States-seniors, people with disabilities, and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through integrated healthcare services, innovative technology, and data-driven solutions. To help deliver on this mission, we are seeking a Senior Professional, Wellness Marketing to support development and execution of member marketing that motivates healthy behaviors and deepens engagement with Humana's wellness offerings. This role will be a Marketing point of contact for cross-enterprise wellness efforts-partnering with internal stakeholders to gather requirements, develop marketing plans and briefs, coordinate deliverables, and help remove roadblocks to bring wellness campaigns to life. The work will focus on topics such as staying active, social connection, nutrition, preventive screenings, and other everyday actions that help our members live their best lives. This role is ideal for a strategic marketer who is excited about understanding our customers, serving our business partners, navigating a large and matrixed organization, and dreaming big about how we can use Marketing to drive health results. No two days, seasons, or campaigns will be the same-so this position requires comfort with ambiguity, creative problem solving, role flexibility, and a growth mindset for maximum impact. Reporting to the AVP, Stars & Clinical Marketing, this position will work closely with the broader Marketing organization, Go365 (Humana's wellness and rewards program), Human Flourishing through Health Advancement, Digital, and other teams across the company that support wellness engagement. This role helps ensure efforts are focused, measurable, and most importantly, effective at helping our members build and sustain healthy habits.

Key Responsibilities:

Support day-to-day execution of the member-focused wellness campaign lifecycle-helping translate priorities into clear briefs, timelines, and deliverables from intake through launch, measurement, and optimization Serve as a primary Marketing partner for wellness program owners by gathering requirements, aligning on goals, and converting business needs into actionable marketing plans and campaign briefs Collaborate with cross-functional teams (e.g., Go365, Human Flourishing through Health Advancement, operations, and analytics) to align goals, define success metrics, and coordinate dependencies to deliver measurable wellness engagement Coordinate with the Hive and vendor partners to develop wellness campaign creative and collateral, ensuring materials are on brand,accurate, accessible (e.g., health literacy), compliant, and delivered on schedule Help ensure wellness campaigns have defined measurement plans and a test-and-learn approach; partner with analytics teams tomonitorperformance and recommend refinements based on results Support wellness engagement work through standard enterprise ways of working, including preparing data-backed updates, tracking decisions/actions, and aligning to personalization capabilities as they mature Coordinate across the Stars and Clinical Marketing team (and other member engagement teams) to align touchpoints, reduce abrasion, and improve the member experience Continuously improve wellness outreach byidentifyingopportunities to strengthen targeting, messaging, channel mix, and journey design Use your skills to make an impact

Job Classification:

Marketing Managers Access our statewide or regional occupation report for more information about wages, employment outlooks, skills, training programs, related occupations, and more. Compensation

Salary:

Not Provided Job Requirements

Experience Required:

 See Job Summary

Education Required:

None

Minimum Age:

N/A Gender:

N/A