Sales and Marketing Assistant

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Purpose:

To work effectively with residents and families to ensure a smooth transition during move-in into the community. To enhance census development and increase private pay referral base in designated facilities through professional relationships, ongoing education to services and community outreach opportunities.

Minimum Eligibility Requirements:

• Direct sales experience with demonstrated results.
• Experience in a retirement, nursing home, or assisted living industry.
• Organized team player with the ability to multi-task in a team environment.
• Proven skills to work independently. Be self motivated and goal-directed.
• Excellent interpersonal skills.
• Excellent written communication skills.
• Must be capable of maintaining regular, reliable attendance.
• Computer literacy.

Essential Functions:

• Provide tours and education to visitors.
• Coordinate move-in with resident and or family by ensuring the room is ready and paperwork is completed accordingly.
• Communicate move-in info to staff.
• Coordinate with nursing staff to ensure timely assessments.
• Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities.
• Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts.

As time allows, participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers.

• Prepare reports as required.
• Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living.
• Monitor and evaluate customer satisfaction. Share results with the Administrator and staff. Work as part of the team to develop appropriate plans to continually improve satisfaction levels.
• Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. Attend weekly meetings; assist in implementation of quarterly marketing plan, monitor budgets and track results.
• Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living.
• Assist with follow up activities as assigned.