Job Description
WORK FOR A WINNING TEAM THAT NOW OFFERS BENEFITS FROM DAY ONE, PLUS DAILY PAY
• At Hilton Grand Vacations, you will become a part of a culture that encourages and motivates you toward achieving your goals. Here's why you will love it here: Recognition Programs and Rewards Excellent health care options, including medical, dental, and vision A people-first culture Go Hilton:
Travel Discounts Program Hilton hotel rates worldwide. Perks at work:
Employee Pricing platform Employee Assistance Program that supports your physical and mental well-being. Paid Vacation Time and Paid Sick Days 401(k) program with company match Tuition reimbursement programs Numerous learning and advancement opportunities And more! What Will I be Doing? The Segment CDP Marketing Activation Engineer is a hands-on SME responsible for translating marketing requirements into scalable, governed audiences within Segment, enabling lifecycle marketing and cross-channel activation. They bridge Marketing, Data, and Engineering to ensure data is accurately ingested, unified, and activated using strong identity resolution principles and standards. The role also drives data quality, governance, and continuous optimization to deliver reliable, high-impact audience use cases in a way that can be measured effectively to drive marketing strategy. Translate marketing briefs and requirements into technically sound audience definitions and segmentation logic within Segment Design, build, and maintain reusable, identity-aware audiences to support lifecycle marketing, personalization, and activation use cases Serve as the in-platform SME for Segment, including audience creation, traits, events, and destination activation Partner cross-functionally with Marketing, Data, and Engineering to align business needs with technical audience and data solutions Validate, monitor, and troubleshoot data ingestion pipelines to ensure accuracy, completeness, and alignment with expected schemas Configure and manage Segment Unify, including identity resolution, merge policies, and profile stitching Ensure high standards of data quality, integrity, naming conventions, and platform governance across audiences and data sources Develop and enforce SOPs, QA processes, and governance frameworks for audience creation, data onboarding, and change management Monitor audience performance, data flow, and platform health, identifying and resolving issues and optimization opportunities Configure and manage access controls, permissions, and Engage Spaces to support governance and privacy requirements Document audience logic, operational processes, and governance standards to support audit readiness and scalability Provide training, guidance, and best practices to enable stakeholder adoption and effective use of the CDP Continuously improve segmentation strategies, platform usage, and operational processes to drive better marketing outcomes Embody the Hilton Grand Vacations Values of Hospitality, Integrity, Leadership, Teamwork, Ownership, Now, Adheres to Company standards and maintains compliance with all policies and procedures. Performs other related duties as assigned.
