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Job Description
Experteer Overview In this role you will own and scale personalization, customer data, and consent capabilities across Fisher's digital ecosystem. You will connect CDP, data platform, and activation channels to enable real-time and batch experiences. You'll work at the crossroads of engineering, data, and marketing, partnering with cross‑functional teams to translate goals into scalable solutions. You'll shape how we target, consent, and deliver consistent experiences across channels. This is a mission-driven opportunity to impact how customers engage with our digital products.
Compensation / Benefits
Manage CDP Tealium, personalization (Dynamic Yield), and consent management, including identity resolution, segmentation, and activation across digital channels
Define and implement the decisioning layer that connects Databricks, CDP, and activation platforms (web, Client Center, SFMC, OTT)
Establish standards for event tracking, tagging, data flows, and consent capture for real-time and batch personalization
Lead design and execution of personalization and consent strategies ensuring consistent targeting, compliance, and experience delivery across channels
Partner with Marketing, Product, Data, and Compliance teams to translate goals and regulatory requirements into scalable, measurable solutions Tasks
8+ years of experience in software engineering, digital platforms, or marketing technology
Hands-on experience with CDP platforms (Tealium, Segment, Adobe RTCDP, or similar)