Esplanade Online Sales Concierge

Job Description Summary The Esplanade Online Sales Concierge plays a critical role in nurturing leads and cultivating brand advocates from the moment an Esplanade community is launched on the website. This role ensures each prospective buyer is fully informed, consistently engaged, and inspired by the Esplanade lifestyle, setting the foundation for long-term loyalty and higher conversion rates. Esplanade buyers are unique, they require deeper education, a longer nurturing cycle, and a highly personalized experience. The Online Sales Concierge goes beyond traditional online sales efforts to build trust, deliver high-value interactions, and serve as a strategic partner in the buyer journey. This is a full-time remote opportunity for candidates in the Tampa/Sarasota metro area and requires Saturday and Sunday availability. Job Details Key Responsibilities Provide continuous and high-touch lead nurturing from initial sign-up through community grand opening and beyond. Execute at least one engaging touchpoint per month with Esplanade loyalists. Act as a strategic liaison between the division and Esplanade sales and marketing teams, serving as a key voice in internal strategy sessions to ensure alignment, collaboration, and consistent brand messaging. Act as the primary point of contact for Esplanade leads until handoff to the Community Sales Manager. Respond promptly and thoughtfully to inquiries with personalized messaging. Achieve a 40% lead-to-appointment conversion rate. Achieve an 80% attended appointment conversion rate. Utilize the Heart of the Home Discovery Process to uncover lead motivations, timelines, and priorities. Provide lifestyle-focused guidance to help buyers understand the unique value of Esplanade. Build trust and rapport through phone, email, video, and other digital channels. Accurately track all lead interactions in Salesforce. Maintain up-to-date lead statuses and notes to support reporting and performance evaluation. Assign lead ratings based on activity and buying signals to guide follow-up strategies. Participate in Esplanade Extended Operations Meetings. Attend Esplanade Strategic Planning Sessions and other key planning events. Collaborate with Esplanade and Division Sales and Marketing leaders to align on messaging, lead performance, and sales strategies. Submit a weekly report summarizing lead activity, engagement insights, and key metrics.

Qualifications:

Must have Active Real Estate License Minimum 2 years of experience as Online Sales Manager or Community Sales Manager with proven track record of customer satisfaction Ability to manage long sales cycles and high-touch nurturing plans. Deep understanding of the Esplanade brand and its resort-style lifestyle offer Benefits of Working With Taylor Morrison We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include: Competitive Compensation Health Care - Medical/Dental/Vision/Prescription Drug Coverage 401(k) with Company Matching Contributions Flexible Spending Accounts Disability Programs Employee & Dependent Life Insurance Vacation & Company Holidays Tuition Reimbursement Employee Home Purchase Rebate Program Home Mortgage Program Employee Assistance Program (EAP) Welcome to the Taylor Morrison, Inc. Career Portal In order to be the best in the industry, you have to surround yourself with the best people. At Taylor Morrison, Inc., we are committed to being the best homebuilder as measured by our employees, customers, shareholders, and business partners. Headquartered in Scottsdale, Arizona, Taylor Morrison is one of the nation's leading homebuilders and developers, serving a wide array of consumers from coast to coast, including first-time, move-up, luxury and resort lifestyle homebuyers and renters under our family of brands—including Taylor Morrison, Esplanade and Yardly. From 2016-2025, Taylor Morrison has been recognized as American's Most Trusted® Builder by Lifestory Research. In addition, Taylor Morrison also offers home financing though Taylor Morrison Home Funding, providing professional and knowledgeable home mortgage options. Taylor Morrison, Inc. is always looking for dedicated professionals who share our values. Please use our Career Portal to view current job openings and apply for positions online. Thank you for considering a career with Taylor Morrison, Inc.! For more information about Taylor Morrison please visit www.taylormorrison.com.