GENERAL MANAGER FITNESS CENTER

Job description:

Position Title:

Club General Manager Position Status:

Full-Time/Salary/Exempt Department:

Management & Sales Reports to:

Regional Director of Sales & Operations Compensation:

$60,000 per year plus bonuses

Additional Benefits:

(

• _ See Employee Handbook for Eligibility Criteria)
• _ 401(k) Based on Eligibility Requirements Health Insurance Dental & Vision Insurance Life Insurance Paid Vacation Paid time off (PTO) and sick leave Membership and employee discounts Professional development opportunities Position Scope as

Club General Manager:

The General Manager (GM) of the Workout Club is responsible for overseeing all daily operations, ensuring exceptional experience, and leading a high-performance team. This position combines strategic planning with direct management of staff, facilities, and customer relations to drive business growth and operational excellence. The GM will also be accountable for meeting or exceeding set financial, operational, and service goals. A General Manager for The Workout Club must be a resolute team leader who is organized, efficient, and provides clear and decisive communication. They must possess a passion for people and for the fitness industry. General Managers at The Workout Club are well rounded in the scope of the club business (management of sales, profit centers, expenses, staffing, training, members, integration, and retention). Our General Managers must possess the highest level of integrity and honesty and be able to motivate staff while promoting a cheerful outlook throughout their club. In this high-profile leadership position, you will be responsible for the overall direction, coordination, operation, and success of your club. As a General Manager with The Workout Club, you will ensure that your club meets or exceeds financial goals while providing outstanding leadership in areas of customer service, team member relations, sales, in-club business performance, club promotions, community engagement, corporate cross promotions, daily operations, and member participation. The position requires the General Manager to think independently and creatively. Customer satisfaction is central to The Workout Club philosophy and the General Manager will ensure that all club staff are professionally trained to greet and assist members and prospects, as well as correctly record interactions with the club software. You will hold your staff and sales team to an elevated level of accountability, and ensure they have the tools and training to succeed. The General Manager will oversee the day-to-day operations, work with club vendors, ensure inventories are properly stocked, ensure maintenance and repairs are completed in a timely fashion by the appropriate entity, and generate weekly reports for club status, member status, inventories, sales status, and club staffing. The General Manager must successfully complete management training courses to include Club OS, ABC Financial, DataTrak and Club Ready training. The General Manager works closely with management teams from other departments to ensure consistent branding and quality control so that the company provides the best possible service to members and employees throughout The Workout Club chain. You will work with the Aquatics Director and Fitness Manager to ensure those departments are profitable in your club location. The General Manager is responsible for Membership Sales, Personal Training Sales, Customer Service, Member Retention, Front Desk, Aquatics, Kids Korner, Housekeeping and Maintenance. Most importantly, the General Manager for The Workout Club is the club ambassador and must provide each member an outstanding club experience! Tasks performed by the General Manager include, but are not limited to, the following

Key Areas of Responsibility:

1.

Sales & Marketing:

Oversee AGM, Membership Sales, Fitness Sales Team, and retention strategies to achieve monthly and annual growth targets. Develop and execute marketing plans to attract new members and retain existing ones, using both digital and traditional marketing channels. Work closely with the sales team and Fitness Manager to implement promotions, events, and referral programs.

• Review daily/weekly/monthly sales statistics for club.
• Responsible for developing and overseeing sales processes and systems that ensure daily, weekly, and monthly phone calls, appointments, presentations, and tours to meet sales goals and correctly enter this activity in Club OS.
• Ensure that the sales department is profitable, meeting, and exceeding management goals, and that new membership sales always exceed cancellations.
• Conduct sales meetings to set daily, weekly, and monthly sales and unit goals, assess individual performance, and review individual business plans.
• Assist in the TO/Closing sales presentations.
• Personally, they sell memberships, personal training, and ancillary products as needed.
• Plan and promote local dedicated events /community outreach monthly.
• Ensure local outside sales/community engagement on a weekly basis.
• Develop and implement referral and retention strategies.
• Assist the Fitness Manager to reach and exceed their sales goals.
• Establish and maintain protocol for sales tours, retail displays, and branch marketing.

2.

Operational Management:

Oversee day-to-day operations of the fitness center, ensuring a clean, safe, and welcoming environment for members. Manage gym equipment, facilities, and technology, ensuring all resources are in optimal condition. Develop and implement operational policies and procedures to enhance efficiency and effectiveness. Hire, train, and manage AGM, front desk staff and childcare attendants to ensure A1 Customer Service.

• Assure that club opens and closes as scheduled.
• Oversee maintenance of inventory levels of office and retail supplies.
• Ensure that all the products are properly merchandised and facilitate a merchandising strategy with your Regional Manager.
• Be on-call to answer emergency related club issues as needed.
• Meet with the Regional Team on a regular basis to develop future marketing plans, suggest improvements, and work to enhance both membership and the member experience.
• Perform a daily walkthrough to ensure that all areas of the club meet company standards for cleanliness, maintenance, safety, security, and club operation.
• Ensure that all scheduled club cleaning and maintenance occurs as scheduled.
• Ensure the functionality of equipment and physical plant by working with the Maintenance Department daily.
• Ensure that out-of-order equipment is properly taken off-line, repairs are scheduled, and equipment is functioning.

3.

Team Leadership & Development:

Recruit, train, and manage AGM, Sales Team, Front Desk Staff and FM. Create and foster a culture of teamwork, motivation, and professionalism. Conduct regular performance evaluations, provide ongoing training, and support career development. Lead team meetings and communicate organizational goals, performance expectations, and member feedback.

• Make recommendations and assist in the implementation of employee status changes, new hires, promotions, and terminations.
• Maintain all proper documentation for all staff including new hire paperwork.
• Orientation, training, scheduling, and performance evaluations of all staff.
• Conduct staff meetings to ensure team solidarity and familiarity with current policies/promotions.
• Ensure staff adheres to company uniform policy.
• Responsible for all incident reports filed at the gym involving members and staff.

4.

Financial Management:

Develop and manage the annual budget, ensuring operational costs align with revenue projections. Monitor and drive profitability through effective cost management of payroll and operational expenses and identifying new revenue opportunities. Ensure accurate and timely invoices, payroll, and financial reporting,

• Monitor payroll hour punch in/out edit audit report of all club staff.
• Monitor flagged alerts, check-ins, and collections efforts.
• Accurately manage POS reports, supplies, inventory, daily recap, etc.
• Audit cash drawer at least once per shift to ensure the daily counts are always accurate.

5.

Member Experience & Customer Service:

Ensure lofty standards of customer service and member satisfaction, addressing any concerns or issues promptly. Analyze member feedback and implement improvements to enhance member retention and engagement. Assist Aquatics staff and programming to make sure that the pools are properly maintained and that there is full cohesion between the operations staff and the aquatics department.

• Provide and maintain the highest level of customer service in all aspects.
• Support all staff members and managers with personnel issues and complaints.
• Facilitate member cancellations and save memberships as often as possible.
• Ensure that all staff follow telephone procedures, and know how to give directions, promote guest passes, track current marketing promotions, and provide information on promotions and services.
• A General Manager leads by example.

They make sure that at least half of their scheduled workday is front and center; speaking to members and assisting with the front desk/sales. 6.

Compliance & Safety:

Ensure the fitness center operates in compliance with all local, state, and federal regulations, including health and safety codes. Oversee risk management strategies, ensuring all safety protocols are followed and that emergency procedures are well communicated to staff and members.

Knowledge, Skills, Abilities and Other Characteristics:

• Excellent supervisory, interpersonal communication and time management skills.
• Decision making, problem solving, strategic planning, and data analysis skills.
• Proven conflict management skills.
• Knowledge of standard office procedures and computer software.
• Excellent customer service and relationship building skills.
• Ability to effectively multi-task with tight deadlines both independently and in a team environment.
• Ability to effectively build and lead teams.
• Excellent verbal and written communication skills.
• Knowledge and passion for the health and fitness industry.
• Knowledge of profit and loss statements, general ledgers, and accounting.
• Ability to define problems, collect and analyze data, establish facts, draw valid conclusions, and recommend solutions in a prompt and efficient manner.

Qualifications & Requirements Education and Experience:

• Minimum of 5 years' experience in fitness club management.
• Minimum of 3 years' experience in fitness club sales.
• Minimum of 3 years' experience managing profit & loss (P&L) statements/revenue/EBITDA budget.
• Bachelor's degree in Kinesiology, Sports Medicine, or another related field preferred.
• Record of success in a performance-driven work culture.
• Knowledge of ABC financial, Club Ready, and DataTrak preferred.
• Experience providing customer service and dealing with customer concerns.

Physical Activities and Requirements:

• Requires a wide range of physical activities including, but not limited to, sitting, standing, walking, bending, kneeling, twisting, pushing, pulling, and reaching.
• Frequent and repetitive movements.
• Lifting or carrying weights up to one hundred pounds.
• Requires close, distance, peripheral vision, and depth perception.

Benefits:

401(k) Dental insurance Employee discount Health insurance Vision insurance

Work Location:

In person

Pay:

$60,000.00 - $65,000.00 per year

Benefits:

401(k) Dental insurance Employee discount Health insurance Life insurance Paid time off Vision insurance

Work Location:

In person