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Trade Show Coordinator
Job
Voice Media Group
Remote
Full-Time
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Job Description
We are seeking a highly organized and proactive individual to join our marketing team as a Trade Show Coordinator. In this role, you will be responsible for organizing, managing, and attending trade shows and events to promote our company and its products/services. You will play a vital role in ensuring seamless execution and maximum impact at various industry events, enhancing our brand visibility, and driving lead generation efforts.
Responsibilities:
- Plan, coordinate, and execute our company's participation in trade shows, exhibitions, conferences, and other industry events.
- Conduct thorough research to identify relevant trade shows and events that align with our target market and business objectives.
- Collaborate with marketing, sales and product teams to develop event strategies, objectives, and key messages to effectively represent our company and offerings.
- Coordinate logistics for each event, including booth design, signage, promotional materials, and shipping of necessary equipment.
- Manage event budgets, negotiate contracts with vendors, and ensure cost-effective solutions are implemented.
- Drive lead generation efforts by coordinating pre-show and post-show marketing campaigns, including email campaigns, social media promotions, and targeted outreach.
- Coordinate staffing needs, schedule booth personnel, and provide guidance to team members attending events.
- Conduct post-event evaluations to measure success, gather feedback, and make recommendations for improvement.
- Maintain an up-to-date calendar of upcoming trade shows and events, ensuring timely registration and submission of required materials.
- Stay current with industry trends, competitor activities, and emerging opportunities in the event marketing landscape.
Requirements:
- Bachelor's degree in Business, Marketing, or related field.
- At least 2 years of experience in event planning, B2B preferred.
- Ability to work independently and multitask.
- Proven experience in event coordination, preferably in the trade show or exhibition industry.
- Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Excellent communication and interpersonal skills, with the ability to build relationships with internal teams, external vendors, and event attendees.
- Detail-oriented mindset with a focus on delivering high-quality work.
- Ability to travel and work flexible hours, including weekends and evenings, as required.
- Ability to stand for long periods of time and lift up to 50 lbs.