J Resort - Digital Marketing Manager

A Legacy of Excellence Entertaining Your World Jacobs Entertainment, Inc. (JEI) is a developer, owner and operator of gaming and entertainment facilities across the United States. Core to the company's value is our commitment to ethical leadership, outstanding training, and open employee communication. Jacobs Entertainment is currently in search of a " Digital Marketing Manager " for the All-New J Resort . The J Resort is a full-service hotel-casino with over 500 rooms and wide variety of Slots and Table Games. The J has a unique blend of original art, live music, bold flavors, luxurious accommodations, and exciting casino action…And we are just getting started! Be a part of the transformation of Reno's newest premier resort—A Reno resort unlike any other. Our employees are supported with a comprehensive benefits program that include the following: $200 Referral Bonus Tuition Reimbursement 7 paid Holidays 80 hours of Vacation after 1 year of employment We offer a variety of affordable medical, dental, vision and flexible spending account plans after 60 days Employee Assistance Program FREE of charge Company paid Life Insurance and AD&D Matching 401K program after 90 days Employee Meal Discounts Ongoing learning and development programs Work towards your future advancement within the company—most of our supervisors and managers are promoted from within

Essential Job Responsibilities and Duties:

Manage all marketing campaigns, including gathering guidance and direction, developing content, calendars, and posting schedules Manage all website and social media marketing campaigns, including guidance to the agency of record for digital media Manage the assignment, design, scheduling, deadlines, and deployment of all marketing campaigns Manage online hotel links and booking engines, including content to OTAs Manage all personnel in the Marketing Department that relate to the job duties of the above, including hiring, development, reviews, schedules, and progressive discipline when needed Liaison with property marketing, technical staff, and external agencies regarding media content and schedule requirements Develop SEO and PPC strategies for online marketing channels Analyze web, email, and digital advertising campaigns

Skills, Education and Other Requirements:

Digital marketing content development Email copywriting, layout, and deployment proficiency Experience with social media content platform management systems (i.e., Hootsuite) Experience with ESP platforms (i.e., Active Campaign) Intermediate experience with Adobe Suite with emphasis on Photoshop, Illustrator, After Effects and Premiere Pro Proficient in Facebook Advertising and targeted ad campaigns Proficient in the use of CMS for updating websites (i.e. Word Press) and outdoor and indoor graphic design. Proficient in third party Booking Engines and Primary Booking Engines Experience with SEO, Google AdWords and PPC Display Advertising techniques Nevada Gaming License Identification that establishes identity Identification that establishes the right to work in the United States