Assistant Manager, Media Audience Strategy & Solutions

Job Listing ID:

4491963

Job Title:

Assistant Manager, Media Audience Strategy & Solutions Application Deadline:

Open Until Filled

Job Location:

Salem

Date Posted:

05/14/2026

Hours Worked Per Week:

Not Provided Shift:

Not Provided Duration of Job:

Either Full or Part Time, more than 6 months You may contact this employer directly. (Obtain the contact information to print or add to your jobs.)

Job Summary:

Job Description Primary Function/Position Summary:

The Assistant Manager of Audience Strategy & Solutions plays a critical end-to-end role in advancing GM's audience-driven marketing approach. As part of GM's internal media agency, MediaOne, this selected candidate will be assigned to a specific GM brand, developing a deep understanding of each brand's direction, priorities, constraints, and growth objectives to ensure audience strategy is fully aligned to brand and business goals. This individual will partner closely with the Media Strategy Lead for their assigned brand to shape go-to-market planning and ensure tight integration across insights, planning, activation, and measurement. They will lead audience-led experimentation, develop Audience Brand Strategy decks, guide full-funnel targeting tactics, and oversee audience performance reporting - translating data into clear optimization recommendations and actionable learning agendas. This role is the primary go-to for all in-house built audiences as well as platform and partner targeting capabilities, ensuring best-in-class application across channels. They are responsible for advancing how audiences are defined, activated, measured, and evolved over time to maximize reach, efficiency, and business impact. In parallel to brand responsibilities, this role will support enterprise-level audience innovation and enablement, leading specific projects that strengthen addressable, personalized, and privacy-forward capabilities while advancing foundational data, identity, and measurement standards across the organization. The ideal candidate brings strong stakeholder leadership and communication skills, a data-driven mindset, deep expertise in omni-channel targeting, and the ability to translate complex audience and measurement concepts into clear, actionable direction for brand teams, agencies, and platform partners.

Major Responsibilities:

Lead media strategy and targeting approach for in-house, agency, platform, and publisher audiences for their assigned brand Subject matter expert for individual brand targets, audience strategy, and media targeting tactics Own new audience processes, documentation, and communication to regularly update cross-org Manage internal media audience roadmap with goals, KPIs, and timing to scale best practices Approve audience constructs, data partnerships, and media platform targeting agreements Work very closely with internal Marketing Science teams to shape audience builds, activation and measurement requirements Oversee media audience-related costs and budgets across the GM portfolio Develop new strategies based on media objectives and shape to gain acceptance and deliver outcomes Support dynamic creative infrastructure and personalization efforts Champion projects building relationships across local and global markets/agencies Partner with external vendors and industry groups staying current across key media topics to drive innovation Support other MediaOne teams with related goals such as brand safety, sustainability, and cross-tier Collaborate with multiple internal stakeholders such as Privacy, Legal, Finance, Purchasing, etc.

Skills / Knowledge

/ Experience 5+ years of experience in digital paid media, with strong exposure to audience strategy, data-driven planning, and full-funnel activation (agency and/or advertiser experience preferred) Deep understanding of programmatic media, platform targeting capabilities (e.g., walled gardens, DSPs), identity solutions, and audience management workflows Demonstrated experience leading audience-led testing, measurement frameworks, and ...

Job Classification:

Marketing Managers Access our statewide or regional occupation report for more information about wages, employment outlooks, skills, training programs, related occupations, and more. Compensation

Salary:

Not Provided Job Requirements

Experience Required:

 See Job Summary

Education Required:

None

Minimum Age:

N/A Gender:

N/A