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General Manager, NY Delivery
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Vireo Health
Elmhurst, NY (In Person)
$202,500 Salary, Full-Time
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Job Description
Who we are: At Vireo Health, we're not just another cannabis company—we're a movement. Founded by physicians and driven by innovation, we blend science, technology, and passion to create top-tier cannabis products and experiences. Our team of 500+ bold creators and trailblazers are shaping the future of the industry, and we want you to be part of it. We take pride in being one of the most diverse and inclusive workplaces in cannabis, fostering a culture where everyone belongs. Through employee engagement, community events, and non-profit partnerships, we're building more than a business—we're building a community. As we rapidly expand nationwide, we're looking for talented, driven, and passionate people to join us. If you're ready to turn your passion into a career, let's grow the future together.
Develop and implement local go-to-market strategies focused on customer acquisition, retention, marketing, and delivery zone expansionBuild strong vendor relationships and optimize product assortment, pricing, and promotional strategiesRecruit, hire, train, and develop the founding team while creating a culture of accountability and high performanceDesign labor models, onboarding programs, operating procedures, and leadership development pathwaysOversee all last-mile delivery operations, including dispatch, routing, courier performance, safety, and cost optimizationEstablish and maintain SOPs for fulfillment, inventory management, age verification, manifests, and compliance requirementsEnsure audit-ready operations and implement strong inventory controls to minimize shrink and product diversionPartner cross-functionally with Compliance, Legal, Finance, Product, Marketing, and Buying teams.
Own the customer experience by managing service recovery, customer feedback, and continuous operational improvementsLeverage data, KPIs, and technology to forecast demand, optimize labor, improve profitability, and drive operational efficiency What you've accomplished: Required8+ years in operations, general management, retail, logistics, delivery, marketplaces, restaurants, or fulfillment3+ years managing teams that include hourly employees. Experience managing managers strongly preferredReal ownership of a business line, market, site, region, or P&LExperience owning growth, launch, GTM, merchandising, category performance, or local-market strategyStrong commercial judgment, with real practice making tradeoffs across growth, margin, COGS, inventory depth, pricing, and customer experienceProven ability to launch or scale an operation with limited structureStrong analytical skills. Comfortable using data, spreadsheets, and operating metrics to decide thingsFluency with modern AI tools and a practical sense of how to use themStrong people leadership: hiring, coaching, performance management, cultureComfortable operating at both strategic and tactical levelsWilling to work on-site, including nights, weekends, holidays, and launch-critical periodsAt least 21 years oldAble to pass background checks and regulatory requirementsPreferredExperience in cannabis, regulated retail, alcohol, pharmacy, food delivery, grocery delivery, convenience, quick commerce, or last-mile logisticsExperience launching a new market, store, warehouse, dark store, micro-fulfillment site, or delivery hubExperience with e-bike, bike courier, or dense urban deliveryExperience managing assortment, vendor relationships, purchasing, merchandising, or category economics in regulated retailExperience running local marketing, performance marketing, field marketing, CRM, partnerships, or promotional calendarsFamiliarity with cannabis category dynamics: brand mix, potency tiers, form factors, margin structure, inventory aging, customer behaviorFamiliarity with inventory controls, seed-to-sale systems, POS, dispatch, route optimization, and shrink preventionExperience working with regulators, inspectors, landlords, local officials, security vendors, and construction or facility vendorsSQL, BI, or advanced Excel/SheetsExperience using AI tools for operations, reporting, process design, customer support, marketing, automation, or knowledge managementStartup or high-growth experience What we offer: $180,000-225,000 annual base salary D.O.E and competitive performance-based bonusComprehensive health, dental, and vision insurance401(k) with employer matchFlexible PTO policy with 18 days accrued in your first year Why Choose Vireo? Life's too short to work somewhere thatdoesn'tignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture. At Vireo Health,we'repioneering the future of cannabis with a teamthat'sas dynamic as the industry itself. Here,you'llfind a workplacethat'scollaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people's lives. Whetheryou'recultivating the highest-quality plants, craftingcutting-edgeproducts, or shaping unforgettable customer experiences,you'llbe part of something bigger. Ifyou'relooking for a careerthat'sexciting, meaningful, and full of growth,let'sbuild the future of cannabis together. ✅
What the role is about:
We're hiring a founding General Manager for our New York adult-use cannabis delivery and retail business. This is a 0-to-1 job. We're launching with one licensed dispensary and an e-bike courier model, then expanding across the city. You'll be the first operating leader on the ground and you'll own the market outcome: launch, facility readiness, hiring, delivery operations, compliance, customer experience, product mix, marketing, P&L, and growth. You won't run this from a spreadsheet. The right person can set strategy on Monday and walk a construction punch list on Tuesday. They check inventory variance, troubleshoot routes, help pack orders when it matters, and run the P&L. You are the single point of accountability for making New York work. What impact you'll make: Own the full New York market P&L, including revenue growth, gross margin, labor, delivery costs, inventory shrink, operating expenses, and profitabilityLead the launch of the first dispensary and delivery hub, including facility readiness, vendor coordination, security setup, and opening proceduresBuild and execute the operating roadmap to scale from a single location into a multi-unit market.Develop and implement local go-to-market strategies focused on customer acquisition, retention, marketing, and delivery zone expansionBuild strong vendor relationships and optimize product assortment, pricing, and promotional strategiesRecruit, hire, train, and develop the founding team while creating a culture of accountability and high performanceDesign labor models, onboarding programs, operating procedures, and leadership development pathwaysOversee all last-mile delivery operations, including dispatch, routing, courier performance, safety, and cost optimizationEstablish and maintain SOPs for fulfillment, inventory management, age verification, manifests, and compliance requirementsEnsure audit-ready operations and implement strong inventory controls to minimize shrink and product diversionPartner cross-functionally with Compliance, Legal, Finance, Product, Marketing, and Buying teams.
Own the customer experience by managing service recovery, customer feedback, and continuous operational improvementsLeverage data, KPIs, and technology to forecast demand, optimize labor, improve profitability, and drive operational efficiency What you've accomplished: Required8+ years in operations, general management, retail, logistics, delivery, marketplaces, restaurants, or fulfillment3+ years managing teams that include hourly employees. Experience managing managers strongly preferredReal ownership of a business line, market, site, region, or P&LExperience owning growth, launch, GTM, merchandising, category performance, or local-market strategyStrong commercial judgment, with real practice making tradeoffs across growth, margin, COGS, inventory depth, pricing, and customer experienceProven ability to launch or scale an operation with limited structureStrong analytical skills. Comfortable using data, spreadsheets, and operating metrics to decide thingsFluency with modern AI tools and a practical sense of how to use themStrong people leadership: hiring, coaching, performance management, cultureComfortable operating at both strategic and tactical levelsWilling to work on-site, including nights, weekends, holidays, and launch-critical periodsAt least 21 years oldAble to pass background checks and regulatory requirementsPreferredExperience in cannabis, regulated retail, alcohol, pharmacy, food delivery, grocery delivery, convenience, quick commerce, or last-mile logisticsExperience launching a new market, store, warehouse, dark store, micro-fulfillment site, or delivery hubExperience with e-bike, bike courier, or dense urban deliveryExperience managing assortment, vendor relationships, purchasing, merchandising, or category economics in regulated retailExperience running local marketing, performance marketing, field marketing, CRM, partnerships, or promotional calendarsFamiliarity with cannabis category dynamics: brand mix, potency tiers, form factors, margin structure, inventory aging, customer behaviorFamiliarity with inventory controls, seed-to-sale systems, POS, dispatch, route optimization, and shrink preventionExperience working with regulators, inspectors, landlords, local officials, security vendors, and construction or facility vendorsSQL, BI, or advanced Excel/SheetsExperience using AI tools for operations, reporting, process design, customer support, marketing, automation, or knowledge managementStartup or high-growth experience What we offer: $180,000-225,000 annual base salary D.O.E and competitive performance-based bonusComprehensive health, dental, and vision insurance401(k) with employer matchFlexible PTO policy with 18 days accrued in your first year Why Choose Vireo? Life's too short to work somewhere thatdoesn'tignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture. At Vireo Health,we'repioneering the future of cannabis with a teamthat'sas dynamic as the industry itself. Here,you'llfind a workplacethat'scollaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people's lives. Whetheryou'recultivating the highest-quality plants, craftingcutting-edgeproducts, or shaping unforgettable customer experiences,you'llbe part of something bigger. Ifyou'relooking for a careerthat'sexciting, meaningful, and full of growth,let'sbuild the future of cannabis together. ✅