Job Description
Vertical Video Lead, Food, Beverage and Restaurants corporate_fare Google place New York, NY, USA ; Chicago, IL, USA bar_chart Advanced Advanced Experience owning outcomes and decision making, solving ambiguous problems and influencing stakeholders; deep expertise in domain. info_outline
X Note:
By applying to this position you will have an opportunity to your preferred working location from the following: New York, NY, USA; Chicago, IL, USA . Minimum qualifications:
Bachelor's degree or equivalent practical experience. 11 years of experience in digital media, sales, marketing, or product roles. Experience working with digital organizations. Preferred qualifications:
Experience identifying client's issues to defining customer and product strategy, enabling long-term opportunities. Deep understanding of the YouTube platform and the engaged video landscape (e.g., Social, DSP, TV, AVOD media dynamics). Ability to interpret measurement data (e.g., Brand incrementality, Sales/Conversions Lift, MMM, MTA) and translate it into engaged and comparable results. Proven ability to support teams and operate separately against d objectives. Demonstrated success working with key internal stakeholders (e.g., GTM, Measurement, Specialists, Sales). Excellent communication, project management, problem-solving, and organizational skills. Proven track record in developing brand and performance media strategies and video advertising solutions. About the job As the Vertical Video Lead, Food, Beverage, and Restaurants (FBR), you will operate at the critical intersection of YouTube media strategy, product education, seller inspiration, and sales enablement. In this role, you will bridge our product and go-to-market (GTM) teams with our sales teams, positioning YouTube offerings and solutions as unique and essential to customer results. Your primary mission is to help our Food, Beverage, and Restaurants (FBR) sales teams achieve shifts from TV and social media. You will collaborate with sales leaders to empower our teams in understanding, crafting, and activating impactful YouTube, Demand Gen, and Creator campaigns. Responsibilities Contribute to the activation and execution of CG&E (Consumer Goods and Entertainment) video strategies in FBR (Food, Beverage and Restaurants), focused on driving customer outcomes and business, identifying key opportunities, and accelerating growth areas. Work in close collaboration with our CG&E Product Leads and Video Associates to drive effective implementation of best practices and verified strategies. Inspire and motivate FBR sellers and customers by advocating the engaged value of the YouTube platform and its impact on full-funnel business results. Drive cross-functional collaboration with APCS (Agency and Partners), Product, GTM (Go-To-Market), DM&A (Measurement) and gTech (Technical Services) to bring forward compelling proof points, category-specific positioning and strategies. Capture success stories from the field to scale to rest of sector.
