Hourly Pooled - Student Marketing Assistant, VP for Research & Economic Development Office

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JFNTMP JOB TITLE

Student Marketing Assistant

JOB PURPOSE

The Student Marketing Assistant will assist in planning, creating, managing, implementing, and evaluating the social media and marketing communications for the Research and Economic Development Division. The student assistant will work under the supervision of the REDD Marketing Specialist to develop content for various mediums (ads, posters, brochures, web pages, social media, etc.) as needed. The Student Marketing Assistant may assist with event logistics. Students applying for this position should know and use a variety of social media channels — such as Facebook, X (formerly Twitter), Instagram, LinkedIn, YouTube, etc. They must have strong writing and editing skills. Video and photography skills are strongly desired. Applicants for this position must also be able to work independently, meet deadlines, and be detail-oriented.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage Social media accounts,
• Review analytics to assess success and recommend improvements for future posts;
• Develop strategies to increase followership and engagement;
• Manage regular posting schedule;
• Develop miscellaneous content to increase followership;
• Monitor and respond to comments and direct messages in a timely manner;
• Make occasional posts to cross-promote events;
• Take photos and videos at events and upload to Social Media and Webpages;
• Routinely inspect and update Division website(s)
• Assist with coordinating marketing events;
• Assisting in general marketing support duties;
• Provide marketing services assistance to Division Staff
• Provide excellent customer service via phone, email, and in person interaction;
• Maintain participant confidentiality;
• Assist with other duties as assigned.

MINIMUM QUALIFICATIONS

Must be a University of Wyoming student currently registered for the Fall semester; Valid driver's license with a motor vehicle record (MVR) compliant with the Driving for University Business SAP . Should have basic computer skills (

Office:

Word, Power point, excel) and ability to use/learn other software; Strong oral and written communication skills; Strong proof-reading and editing skills; Ability to work well both individually and as a part of a team; Demonstrated customer service skills

DESIRED QUALIFICATIONS

Strong functional knowledge of social media principles, practices, and the desire to apply that knowledge in a professional environment; Basic understanding of introductory marketing and communications principles (this could be obtained through coursework or class projects). Ability to learn and adhere to university brand standards and divisional marketing practices; Advanced computer skills:

Adobe Creative Suite:

Illustrator, Photoshop; etc. Ability to create and edit videos; Ability to take and edit photos; Familiarity with web design; Strong problem-solving skills.

REQUIRED APPLICATION MATERIALS

Complete the online application. The department additionally requests candidates upload the following document(s) for a complete application: Cover letter Resume or

C.V. WORK LOCATION

On-campus:

This position provides vital support to campus customers, and the successful candidate must be available to work and perform essential job functions on campus, understanding our location is at 7,220 feet above sea level.

HIRING STATEMENT/EEO

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email jobapps@uwyo.edu .

ABOUT LARAMIE

The University of Wyoming is located in Laramie, a charming town of 30,000 residents nestled in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its only 4-year university, helping to make it a leader in academics, research, and outreach with state-of-the-art facilities and strong community ties. We invite you to learn more about Laramie by visiting the About Laramie website . Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado's Front Range and the metropolitan Denver area. Laramie's beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/