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Co-Op Advertising Specialist
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Adams Publishing Group
Remote
$90,000 Salary, Full-Time
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Job Description
Co-Op Advertising Specialist Adams Publishing Group Salt Lake City, UT Job Details Full-time $80,000 - $100,000 a year 13 hours ago Benefits Mileage reimbursement Health savings account Health insurance Dental insurance 401(k) Paid time off Employee assistance program Vision insurance Flexible schedule Life insurance Referral program Retirement plan Qualifications Customer relationship building Media sales Program development Client relationship development Business development Corporate training teaching experience Sales coaching Organizational skills Account management Marketing Consultative selling Professional development training Full Job Description About the Role Adams MultiMedia is seeking an experienced Co-op Advertising Specialist to help drive co-op advertising revenue growth across our markets.
This role serves as the company's West Coast co-op subject matter expert, partnering closely with local sales teams, advertisers, dealers, brands, and agencies to identify co-op opportunities, secure funding, and maximize revenue. Success in this position comes from helping sales representatives uncover and close more co-op-supported business while building strong relationships with brand partners and co-op program administrators.
The ideal candidate understands the co-op advertising ecosystem from the inside out and can translate complex program requirements into practical sales opportunities. While this role includes a personal sales component, the primary focus is driving co-op revenue through AMM's sales organization. What You'll DoCo-op Revenue Growth & Sales Support Partner with sales representatives to identify, develop, and close co-op advertising opportunities across assigned markets Educate and coach sales teams on how to incorporate co-op funding into client conversations and proposals Help advertisers, dealers, and local businesses maximize available co-op funding opportunities Identify new co-op revenue opportunities and support market expansion efforts Collaborate with sales leadership to develop strategies that increase co-op participation and revenue growth Present co-op advertising solutions to local businesses, dealer groups, and brand representatives Training & Sales Enablement Serve as the company's West Coast co-op expert and primary resource for sales teams Develop and deliver training programs, tools, and resources that improve co-op knowledge and selling effectiveness Lead individual and group training sessions for sales representatives across multiple markets Simplify complex co-op program requirements into clear, actionable guidance Support onboarding and ongoing education related to co-op advertising programs and best practices Brand & Agency Relationships Build and maintain relationships with brand representatives, co-op agencies, and program administrators Establish and expand access to co-op programs that create new revenue opportunities Serve as a trusted liaison between advertisers, brands, agencies, and internal teams Stay informed on changes to co-op programs, funding guidelines, and industry trends Program Administration & Support Coordinate ad approval processes with clients, brands, and internal teams Support co-op claims submissions and reimbursement tracking Manage portal access and program documentation as needed Ensure co-op workflows are completed accurately and efficiently Assist with account management and operational support related to co-op programs Success in This Role Success will be measured by: Growth in co-op-generated revenue across assigned markets Increased participation in co-op programs by advertisers and sales teams Strong adoption of co-op selling practices among sales representatives Development of productive relationships with brands, agencies, and program administrators Effective management of co-op approvals, claims, and operational processes What You BringRequired Deep knowledge of co-op advertising programs, funding structures, and reimbursement processes Experience working with co-op programs from the dealer, brand, agency, or media side Strong presentation, communication, and relationship-building skills Ability to influence and support sales professionals in a consultative environment Experience educating, training, or coaching others Strong organizational skills and attention to detail Ability to manage multiple priorities in a remote work environment Preferred Experience with co-op agencies, co-op connect or other co-op-specific contacts Familiarity with co-op portals, approvals, and claims processes Background in media, publishing, digital advertising, or marketing services Experience supporting distributed sales organizations Compensation Competitive base salary plus performance-based incentives tied to revenue growth and business development. Territory & Travel This position is remote with a preference for candidates located on the West Coast. Travel to company markets, client meetings, and industry events is expected. About Adams MultiMedia Adams MultiMedia is a community media company with more than 130 publications across 20 states. Our national co-op team helps advertisers, brands, and local markets maximize the value of co-op advertising programs across digital and print channels. We are committed to building a best-in-class co-op operation and expanding co-op revenue opportunities throughout our organization. Adams MultiMedia is an equal opportunity employer.
This role serves as the company's West Coast co-op subject matter expert, partnering closely with local sales teams, advertisers, dealers, brands, and agencies to identify co-op opportunities, secure funding, and maximize revenue. Success in this position comes from helping sales representatives uncover and close more co-op-supported business while building strong relationships with brand partners and co-op program administrators.
The ideal candidate understands the co-op advertising ecosystem from the inside out and can translate complex program requirements into practical sales opportunities. While this role includes a personal sales component, the primary focus is driving co-op revenue through AMM's sales organization. What You'll DoCo-op Revenue Growth & Sales Support Partner with sales representatives to identify, develop, and close co-op advertising opportunities across assigned markets Educate and coach sales teams on how to incorporate co-op funding into client conversations and proposals Help advertisers, dealers, and local businesses maximize available co-op funding opportunities Identify new co-op revenue opportunities and support market expansion efforts Collaborate with sales leadership to develop strategies that increase co-op participation and revenue growth Present co-op advertising solutions to local businesses, dealer groups, and brand representatives Training & Sales Enablement Serve as the company's West Coast co-op expert and primary resource for sales teams Develop and deliver training programs, tools, and resources that improve co-op knowledge and selling effectiveness Lead individual and group training sessions for sales representatives across multiple markets Simplify complex co-op program requirements into clear, actionable guidance Support onboarding and ongoing education related to co-op advertising programs and best practices Brand & Agency Relationships Build and maintain relationships with brand representatives, co-op agencies, and program administrators Establish and expand access to co-op programs that create new revenue opportunities Serve as a trusted liaison between advertisers, brands, agencies, and internal teams Stay informed on changes to co-op programs, funding guidelines, and industry trends Program Administration & Support Coordinate ad approval processes with clients, brands, and internal teams Support co-op claims submissions and reimbursement tracking Manage portal access and program documentation as needed Ensure co-op workflows are completed accurately and efficiently Assist with account management and operational support related to co-op programs Success in This Role Success will be measured by: Growth in co-op-generated revenue across assigned markets Increased participation in co-op programs by advertisers and sales teams Strong adoption of co-op selling practices among sales representatives Development of productive relationships with brands, agencies, and program administrators Effective management of co-op approvals, claims, and operational processes What You BringRequired Deep knowledge of co-op advertising programs, funding structures, and reimbursement processes Experience working with co-op programs from the dealer, brand, agency, or media side Strong presentation, communication, and relationship-building skills Ability to influence and support sales professionals in a consultative environment Experience educating, training, or coaching others Strong organizational skills and attention to detail Ability to manage multiple priorities in a remote work environment Preferred Experience with co-op agencies, co-op connect or other co-op-specific contacts Familiarity with co-op portals, approvals, and claims processes Background in media, publishing, digital advertising, or marketing services Experience supporting distributed sales organizations Compensation Competitive base salary plus performance-based incentives tied to revenue growth and business development. Territory & Travel This position is remote with a preference for candidates located on the West Coast. Travel to company markets, client meetings, and industry events is expected. About Adams MultiMedia Adams MultiMedia is a community media company with more than 130 publications across 20 states. Our national co-op team helps advertisers, brands, and local markets maximize the value of co-op advertising programs across digital and print channels. We are committed to building a best-in-class co-op operation and expanding co-op revenue opportunities throughout our organization. Adams MultiMedia is an equal opportunity employer.