Job Description
ABOUT THE ROLE NWSL
Atlanta is seeking a strategic and hands-on Human Resources Business Partner (HRBP) to support our growing soccer organization. This customer-centric role will serve as the primary HR partner for the NWSL Atlanta organization, working closely with NWSL Atlanta Leadership and Blank Family of Businesses (BFOB) HR Shared Services (HRSS). The HRBP will lead and execute all day-to-day HR initiatives for the organization, including associate relations, performance management, compliance, organizational planning, and associate engagement. During the team's "start-up" phase in 2026 and 2027, the HRBP will spend most of their time partnering with NWSL Leadership and BFOB Talent Acquisition to lead recruitment and onboarding for NWSL Atlanta associates. Reporting to the AMB Sports and Entertainment (AMBSE) President of Soccer and the BFOB Chief Human Resources Officer, this highly visible individual contributor will work fully on-site at Mercedes-Benz Stadium in Atlanta, GA, until 2028 when the role will be based at our new world-class training facility in Marietta, GA. This role will participate in a rotation for "HR on Duty" for major events held at Mercedes-Benz Stadium throughout the year; events often occur during nights, weekends, and holidays. KEY RESPONSIBILITIES
Talent Acquisition and Onboarding Partner with hiring managers and BFOB HRSS
to support full-cycle recruitment efforts. Partner with BFOB HRSS
to develop and execute onboarding and assimilation programs that create strong associate experiences. Support workforce planning initiatives. HR Business Partnership and Leadership Support Partner with leaders to align people initiatives with organizational objectives. Coach managers and leaders on associate relations, communication, team effectiveness, organizational development, and performance management. Provide thoughtful guidance on complex associate situations while balancing business needs, risk mitigation, and associate experience. Support organizational design, workforce planning, and change management initiatives across the organization. Associate Relations Lead and manage associate relations matters, including investigations, conflict resolution, performance concerns, corrective actions, and policy interpretation. Promote consistent application of Company values, policies, and employment practices. Partner with Legal and BFOB HR Leadership on sensitive or high-risk matters. Performance Management and Associate Development Execute performance management processes, including goal setting, performance appraisals, and talent calibration discussions. Partner with leaders to build management capability and succession plans. Assist leaders in identifying talent gaps and development opportunities and make recommendations to accelerate development and mitigate business risk. Support leadership development and associate learning initiatives, facilitating programs and workshops as needed. HR Operations, Compliance & Programs Execute HR programs, policies, and processes in partnership with BFOB HRSS.
Ensure compliance with all applicable employment laws, league regulations, and Company policies. Maintain accurate data, reporting, and HR documentation. Support total rewards, leave administration, and HR systems in collaboration with BFOB HRSS.
Identify opportunities to improve HR workflows, associate communications, and operational efficiency and make recommendations to enhance them. Associate Engagement & Inclusion Partner with Leadership to strengthen associate engagement and organizational culture. Support initiatives focused on belonging, inclusion, wellness, and associate experience. Foster a culture grounded in accountability, inclusion and belonging, respect, associate wellbeing, and high performance. Foster a Listen and Respond culture, partnering with leaders to build and communicate action plans in response to annual survey feedback. KEY SKILLS
Strong relationship-building capabilities; organizational savvy Exceptional judgment, discretion, and emotional intelligence; ability to maintain high levels of confidentiality and build trust Ability to influence and coach leaders at all levels Strong associate relations and conflict resolution experience Excellent communication, presentation, and interpersonal skills Highly organized with strong project management and execution skills Ability to navigate ambiguity and operate effectively in fast-paced environments Strong understanding of employment law and HR best practices Collaborative, proactive, and solutions-oriented mindset Passion for sports, high-performance cultures, and team environments Highly analytical with strong critical thinking and problem-solving abilities Attention to detail and dedication to quality QUALIFICATIONS
Required 5+ years of progressive HR generalist experience, including HR business partner Demonstrated experience handling complex associate relations and performance management matters Experience partnering directly with senior leaders and executives Familiar with "start-up" environment- high volume staffing and onboarding, building people processes, and measuring effectiveness Solid understanding and experience with performance management cycles including performance appraisal, leader development, and succession planning Knowledge of employment law, HR compliance, and HR operations Ability to successfully navigate a complex, matrixed, shared-services environment Experience indirectly leading and influencing leaders and associates at all levels Ability to adjust to competing demands with a flexible attitude and collaborative spirit Ability to seamlessly interact with hourly associates, managers, and senior leadership Proficiency with HRIS systems and Microsoft Office Ability to work flexible hours, including evenings, weekends, and matchdays as needed Preferred Bachelor's degree in Human Resources, Business Administration, or related field Bilingual (Spanish, preferably) Experience supporting high-performance, fast-paced, matrixed organizations Experience working in professional sports, soccer, entertainment, or hospitality experience strongly Workday HRIS experience AMB Sports & Entertainment is part of the Blank Family of Businesses comprised of the National Football League's Atlanta Falcons, Major League Soccer's Atlanta United FC, Mercedes-Benz Stadium, PGA TOUR Superstore, AMB West, TGL's Atlanta Drive Golf Club and NWSL Atlanta 2028. About Atlanta Falcons The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team's headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons' NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank's leadership, the Falcons have become one of the League's premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons. About Atlanta United Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD. About Atlanta Drive GC Atlanta Drive GC became one of the six founding members of TGL in August of 2023 and will participate in the inaugural season of TGL beginning in January of 2024. Atlanta Drive GC is owned by businessman and philanthropist Arthur M. Blank and is part of AMB Sports and Entertainment (AMBSE), which is comprised of the National Football League's Atlanta Falcons, Major League Soccer's Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR
Superstore. About Mercedes-Benz Stadium Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League's Atlanta Falcons and Major League Soccer's Atlanta United. The multi-purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the 2026 World Cup, the 2018 and 2025 College Football Playoff National Championships, the 2018 MLS Cup, and Super Bowl LIII. Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEED Platinum Certification and the first stadium worldwide to achieve TRUE Platinum Certification for zero waste by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with naming rights partner Mercedes-Benz and thirteen founding partners including Coca-Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, Ticketmaster, and Delta Airlines. To learn more about Mercedes-Benz Stadium visit www.mercedesbenzstadium.com. Follow us on Facebook, Instagram and Twitter. About the Home Depot Backyard The Home Depot Backyard, Atlanta's #BestBackyard, is an 11-acre multi-use greenspace in the heart of downtown, adjacent to Mercedes-Benz Stadium, that is full of unique opportunities for the local community and visitors alike. Serving the Atlanta community since 2018, the Home Depot Backyard provides a broad spectrum of programming for all audiences and has hosted a wide array of community events while also serving as the premier parking and tailgating destination for the Atlanta Falcons (NFL), Atlanta United (MLS), and other stadium events. The Home Depot Backyard focuses on three key pillars - Arts and Culture, Health and Wellness, and Inspired Learning - through offering a variety of activities from daily fitness classes to one-of-a-kind events focused on uplifting the community. To learn more about The Home Depot Backyard, visit thehomedepotbackyard.com or follow us at @thdbackyard on Facebook, Instagram, Twitter, and Tik Tok. About NWSL Atlanta 2028 NWSL Atlanta 2028 is Atlanta's new expansion franchise in the National Women's Soccer League, which will begin play in 2028. NWSL Atlanta 2028 is owned by Arthur M. Blank, owner and chairman, Blank Family of Businesses, and is part of AMB Sports and Entertainment (AMBSE) comprised of the National Football League's Atlanta Falcons, Mercedes-Benz Stadium, Major League Soccer's Atlanta United FC, Atlanta Drive GC of TGL, WTGL
Atlanta and PGA TOUR
Superstore.
