Membership Lifecycle & Loyalty Manager

Membership Lifecycle & Loyalty Manager PMI (Project Management Institute) $133200-162800 United States, Pennsylvania, town Square 14 Campus Boulevard (Show on map) May 01, 2026
Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference? Find your purpose. Join PMI. How will you make a difference to PMI?
PMI is seeking a strategic, builder-minded Membership Lifecycle & Loyalty Manager to help reimagine how we attract, engage, and retain our global member community.
This is not a traditional lifecycle role. You will own and shape the future of PMI's membership value and loyalty ecosystem-defining strategy while also building and scaling programs from the ground up.
You'll design a modern membership experience that goes beyond transactions-curating meaningful benefits, forging high-value partnerships, and creating personalized journeys that drive engagement, retention, and long-term member value.
This role requires a unique blend of vision and execution: someone who can define the roadmap, influence stakeholders, and then step in to build, test, and launch programs in a fast-moving environment.
In This Role, You Will Define and evolve PMI's membership value proposition, loyalty strategy, and benefits ecosystem
Build and scale lifecycle programs across the full member journey-from acquisition to renewal and win-back
Use data, insights, and experimentation to reduce churn and increase lifetime value
Design, launch, and iterate on loyalty programs, rewards, and personalized member experiences
Source, negotiate, and manage strategic partnerships that expand and elevate member benefits
Operate as a hands-on builder-creating programs, testing ideas, and driving execution from 01
Partner across Brand, Martech, Analytics, Product, and Web to bring strategies to life What You'll Own & Drive
Membership Value, Loyalty Strategy & Roadmap Own the membership and loyalty roadmap, including tiers, benefits architecture, and long-term value strategy
Define and evolve a differentiated membership experience that drives engagement and retention
Align membership strategy with enterprise priorities and future growth opportunities Benefits & Partnership Ecosystem Build and scale a high-impact benefits portfolio that delivers real, tangible value to members
Identify, negotiate, and launch strategic partnerships that expand offerings and enhance the member experience
Establish a repeatable model for sourcing, evaluating, and managing partner relationships
Continuously assess and optimize the benefits ecosystem based on usage, feedback, and performance Lifecycle Strategy & 01 Program Development Design and implement end-to-end lifecycle strategies across acquisition, onboarding, engagement, renewal, and reactivation
Build lifecycle programs from the ground up where needed-creating structure, processes, and playbooks
Define clear hypotheses, segments, and KPIs to guide execution and measure success Retention, Engagement & Loyalty Activation Develop targeted strategies to increase engagement, strengthen loyalty, and reduce churn
Launch and scale programs that drive habit formation, benefit utilization, and member advocacy
Deliver personalized, multi-channel experiences that meet members where they are Renewal & Lifetime Value Optimization Own renewal and pre-renewal strategy, including messaging, offers, pricing tests, and timing
Identify and remove friction across the renewal journey, including payment and auto-renew experiences
Continuously test and optimize to improve retention and maximize lifetime value (LTV) Data, Insights & Experimentation Use behavioral data, cohort analysis, and experimentation to inform strategy and decision-making
Partner with Analytics to build dashboards tracking LTV, retention, engagement, and satisfaction (NPS/CSAT)
Translate insights into actionable programs, tests, and optimizations Cross-Functional Leadership & Execution Act as a key connector across Brand, Martech, Product, Web, Analytics, and Community teams
Influence stakeholders and drive alignment on priorities, roadmap, and execution
Balance strategic leadership with hands-on execution-comfortable moving between big-picture thinking and detailed delivery What You Bring Bachelor's degree in Marketing or a related field
5-7+ years of experience in membership, loyalty, lifecycle, or subscription-based marketing
Proven success building and scaling loyalty programs, benefits, or member experiences
Experience developing and managing strategic partnerships or benefit ecosystems
Strong experience owning or influencing roadmaps, strategy, and program direction
Hands-on experience with CRM and marketing automation tools (e.g., ESP, CDP, Adobe Journey Optimizer, GA4, Tableau)
Demonstrated impact on retention, churn reduction, and lifetime value through testing and optimization
Strong analytical skills, including cohort analysis, segmentation, and performance measurement
Builder mindset-comfortable operating in ambiguity and creating structure where it doesn't exist
Ability to move seamlessly between strategy and execution (01 and scale)
Strong communication and stakeholder management skills with the ability to influence across teams
Experience working in agile, fast-paced, and evolving environments Additional Details Proficiency in English (PMI business language)
Ability to travel up to 15% as needed What you can expect from us We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you.. Join us and you'll get: an excellent total package, with compensation and benefits based upon your geographic location.
skill development opportunities, to help you grow now and into the future.
access to a global network, to enrich your professional experience.
flexible options to help balance work time and your time
award and bonus opportunities. The salary offer will be based on several factors, including the candidate's demonstrated skills, qualifications and relevant experience. Let's help make the world work better for everyone. Apply today! Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.