Marketing Specialist (Workforce Center)

Marketing Specialist (Workforce Center) Saint Louis University - 3.9 St. Louis, MO Job Details Full-time 1 day ago Qualifications LinkedIn Salesforce Cloud Bachelor's degree CRM system proficiency Full Job Description Who is Saint Louis University? Founded in 1818, Saint Louis University is one of the nation's oldest and most prestigious Catholic universities. SLU, which also has a campus in Madrid, Spain, is recognized for world-class academics, life-changing research, compassionate health care, and a strong commitment to faith and service.

JOB SUMMARY

The Marketing Specialist at the Saint Louis University Workforce Center leads the development and execution of multi-channel digital campaigns aimed at engaging individual professionals and corporate partners nationwide and supports Account-Based Marketing strategies. This position is responsible for creating content for segmented email marketing (Salesforce), paid search (Google Ads), native and display advertising (AdRoll), SEO-focused website updates, and social media strategies, with a focus on LinkedIn. This position plays a key role in strengthening brand presence and expanding audience reach in support of the Workforce Center's mission to deliver high-impact technology training and corporate workforce solutions.

PRIMARY JOB RESPONSIBILITIES

With oversight from the Director, develops and executes a strategic, data-driven marketing roadmap to build national brand awareness, increase enrollment, and grow corporate partnerships; regularly reviews and updates marketing initiatives to ensure consistent lead generation and sustained revenue growth Plans, produces, and manages digital content across channels (email, paid ads, social media, video, digital billboards, etc.), overseeing copywriting, design, layout, quality assurance, and approval workflows; specific tasks include managing the digital badging program, updating marketing collateral (presentations, templates, proposals, branding, social media) regularly, and supporting authorized partnerships programs Executes and optimizes performance-driven campaigns across PPC, SEO, and paid media channels using platforms such as Google Ads and AdRoll; provides detailed reporting and ROI analysis to deliver insights, maximize engagement, and drive strong returns Proactively manages and updates content on our registration system and website to ensure a seamless customer experience; supports the full enrollment journey, and maintains alignment with broader marketing/sales goals and campaign strategies Continuously evaluates and iterates digital campaign strategies to ensure high engagement and conversion rates across B2B and B2C segments Assists with day-to-day operational functions within the Workforce Center Performs other duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES

Proficient in Canva and Adobe Creative Cloud Knowledge of SEM, SEO, Google Analytics, social media best practices, B2B and B2C marketing strategy and account based marketing strategies Skilled in analyzing marketing data to drive ROI and performance outcomes Strong organizational, project management, and multitasking skills Clear, professional communicator with internal and external audiences Creative, collaborative, and adaptable team player with initiative Ability to learn new digital tools quickly

MINIMUM QUALIFICATIONS

Bachelor's degree Two or more years of experience in communications, marketing or technology Experienced in Salesforce and LinkedIn; committed to continuous learning and growth

Function Web Marketing Scheduled Weekly Hours:

40 Saint Louis University is an equal opportunity/affirmative action employer. All qualified candidates will receive consideration for the position applied for without regard to race, color, religion, sex, age, national origin, disability, marital status, sexual orientation, military/veteran status, gender identity, or other non-merit factors. If accommodations are needed for completing the application and/or with the interviewing process, please contact Human Resources at 314-977-5847.