Loyalty Marketing Analyst

Job Description Job Title:

Loyalty Marketing Analyst Location:

Corporate Department:

Marketing Pay Band:

Specialist Job Summary:

The Loyalty Marketing Analyst is responsible for managing the optimization and analysis for special campaign programs, rewards offers or test and learn initiatives to support Personalization and Digital Marketing in order to increase customer engagement and drive significant incremental sales lift. Define, plan, and implement solutions by gathering data, applying advanced analytics, and creating visualizations to interpret results, develop insights and communicate effectively to business partners.

Principal Duties:

Analyze and quantify the overall effectiveness and profitability of loyalty marketing and personalization strategies to drive engagement in the Wawa Rewards and digital channels to provide actionable insights to drive decision making. Responsible for control group selection, measurement, and analysis. Collaborate with key business partners to understand goals, make offer and/or test and learn recommendations and follow up with results and key learnings. Through advanced analysis, optimize future offer and personalization strategy to maximize benefit of rewards offer strategy to improve sales, profitability, registration and customer engagement based on data insights. Measure the impact of special and earned offers and/or test and learn efforts and work with key partners to optimize offer strategies. Prioritize and balance objectives such as Loyalty program growth, category growth and growth of digital channels. Integrate data from multiple sources to articulate a clear story around our loyalty program for key stakeholders across the business. Communicate results in a concise and understandable fashion to the rest of the marketing department including partners that may not have a background in statistical analysis. Analyze large, complex datasets using advanced statistical techniques resulting in actionable recommendations to maximize optimization and profitability. Create clear, concise and compelling presentations with actionable insights. Perform ad hoc loyalty and customer analysis as required. Understand and use advanced statistical methods to ensure no biases in sample selection and measuring test versus control lift at various granular levels such as customer groupings, geographic regions, or product hierarchies.

Essential Functions:

Detail oriented and strong organizational skills Excellent oral and written communication skills Strong analytical and problem-solving skills Ability to work well individually as well as in a team environment Ability to manage multiple projects within deadlines Ability to work with little or no supervision Ability to evaluate information gathered from multiple sources, reconcile conflicts and break down high-level information into details

Basic Qualifications:

Bachelor's degree in marketing analytics, mathematics, statistics, data science or data analytics preferred 5+ years of experience in a data-driven position or analyzing A/B testing preferred Computer skills include MS Excel, Word, PowerPoint Prior experience with visualization tools such as Tableau a plus Prior experience using SQL to pull information from databases a plus Retail or QSR industry experience is a plus Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com. Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision. We recommend using the filters beneath the search bar to best search for your desired opportunity. Corporate or Wawa Beverage Company (WBC)

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Please use the distance and location filter to view opportunities near you. Here at Wawa, the sky's the limit. Voted as "America's Favorite Convenience Store," Wawa operates a chain of convenience retail stores located in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida, Alabama, North Carolina and Washington D.C. Today, Wawa is your all day, every day stop for fresh, built-to-order foods, beverages, coffee, fuel services, and surcharge-free ATMs. We're making every day a little more fulfilling—one smile, hoagie, and experience at a time. We know that it's our Associates who put the "wow" in working at Wawa, so we're invested in giving them the encouragement they need to take flight. By providing flexibility and support, at work and beyond, we create an environment where everyone can thrive. We believe that with the right ingredients to grow and build a career—and a little wind beneath the wings—our Associates can reach new heights. Guided by our commitment to community, Wawa Associates take pride in putting people first, making days brighter, and bringing joy to our friends and neighbors. With opportunities such as volunteering, charitable giving, and events, we're able to extend care beyond the workplace, building stronger neighborhoods and long-lasting relationships. We have benefits that fuel well-being, including:• Employee Stock Ownership Plan (ESOP) Tuition Reimbursement 401(k) Plan Medical/Dental/Prescription Coverage Flexible Spending Accounts (Health Care & Dependent Care) Employee Assistance & Wellness Programs Employee Credit Union Paid Time Off Employee Resource Groups •eligibility requirements may apply For Technical Issues regarding your application please email: recruitingsupport@wawa.com.