- This role is based at our corporate office in McLean, VA
- Exceptional Hospitality Starts with You This is your chance to be part of a Corporate Human Resources team at a top global hospitality company!
As a Manager, Content & Lifecyle Talent Marketing, you will partner with our business leaders to attract, retain, and develop Hilton's most important asset, our Team Members. On the Recruitment Marketing team, you will report to the Senior Manager, Recruitment Marketing & Employer Brand. You will support projects, including building structured engagement strategies. These strategies connect employer brand storytelling, national partnerships, and career content to measurable pipeline outcomes. You will transform engagement from episodic activation to scalable, content-led architecture, strengthening consideration, improving conversion quality, and positioning Hilton as the global employer of choice. What you'll do during a typical day: Define and maintain important talent personas (Early Talent, Veterans, job categories, locations) and ensure messaging aligns to each audience Build email nurture campaigns that guide candidates from event participation or interest to active job consideration Develop and refine multi-format content (email, landing pages, long-form content, webinar scripts, partnership toolkits) aligned to persona journeys Plan and manage the content calendar for webinars, partner events, and talent community communications, including promotion and follow-up Be the primary owner of recruitment marketing activation for national and local recruitment partnerships, including event promotion, post-event follow-up emails, and performance tracking Review and improve job category pages, career path content, and FAQs to improve discoverability in AI-powered search tools Report on engagement performance (email open rates, webinar attendance, event-to-apply conversion, segment-based application lift) and recommend optimizations How you'll collaborate with others: Partner with Recruiting leaders to align engagement priorities Collaborate with recruitment marketing leads to ensure content supports measurable pipeline outcomes Work with Employer Brand and Content team members to align storytelling to persona strategy Present engagement insights and performance impact to HR and partners Projects you'll take ownership of: Build and manage a clear persona framework across priority talent segments Develop and oversee structured candidate nurture plans from first touch through application Lead content execution for webinars, events, and engagement campaigns Manage engagement strategy and activation for national partnerships Improve recruitment content for AI-driven and emerging search platforms Create reporting that tracks how engagement efforts increase applications by segment What It Takes to Make the Stay You have these minimum qualifications: Six (6)+ years of experience in content marketing, lifecycle marketing, or audience engagement strategy Demonstrated experience building segmented, persona-driven content strategies across email, web, and event channels Experience designing and building lifecycle/nurture programs that move audiences from awareness to conversion/application Experience using performance data (open rates, click-through-rates, engagement, and conversion metrics) to improve content strategy Partnership experience, working across marketing, HR, Recruiting, or business teams to align messaging with priorities It would be useful if you have: Bachelor's degree (BA/BS) in Marketing, Communications, Journalism, Business, or a related field Experience applying content and lifecycle strategies within talent acquisition, employer brand, or recruitment marketing environments Experience working with CRM, email marketing, or marketing automation platforms Familiarity with SEO best practices and AI/LLM content optimization Experience building structured content hubs or persona-based landing page pathways Experience translating audience engagement into measurable pipeline or conversion outcomes Experience presenting strategy and performance insights to senior partners How We'll Help You Thrive At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including
- : Incredible travel perks
- Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program Own a piece of Hilton
- Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future Paid parental leave
- Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents Personalized caregiving support
- Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones Crisis concierge
- In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care Mental health resources
- Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP) Generous paid time off (PTO)
- Recharge, relax, and take time for what matters most Health & welfare benefits
- From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered Financial security for your future
- Our retirement plans make it easier to save for what's next
- Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Join an Award-Winning Workplace Culture At Hilton, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune . With our suite of world-class brands , and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel. Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay—we're a great place to work.
