Marketing Coordinator

Job Summary:

The Marketing Coordinator will help develop and direct online presence for the organization to ensure that the organization has an active, engaged, and consistent digital presence that accurately and effectively reflects our brand and generates opportunities for our organization.

Essential Functions, Duties and Responsibilities:

The following statements reflect the duties considered necessary to describe the essential functions of the job as identified and shall not be considered as a detailed description of all the work requirements that may be inherent in this position.

Key Responsibilities:

Responsible for the creation and maintenance of marketing content, such as social media posts, website posts, or ads, as needed. Maintains awareness of emerging trends and technologies that can improve the organization's digital performance. Implements and monitors online advertising and promotions, as well as procurement and maintenance of all appropriate certificates/ownership of URLs, etc. Participate in Marketing Department meetings to ensure digital messaging and brand standards are coordinated and aligned with other media. Arrives to work on time, regularly, and works as scheduled. Recognizes and follows the dress code of the facility including wearing name tag at all times. Follows policy and procedure regarding all electronic devices, computers, tablets, etc. Supports and abides by NYMC's Mission, Vision, and Values. Abides by NYMC's businesses code of conduct, compliance and HIPAA policies. Performs other duties as assigned by supervisor, management staff or Administrator. Skills/Competencies Strategic thinking Demonstrates an ability to anticipate how other people think and an understanding of what motivates digital audiences. Understands emerging trends and technologies. Data analysis Possesses an ability to compile and analyze data to determine campaign success and potential needs for changes in strategy or tactics. Paid social advertising Has a deep understanding of social platform algorithms and nuances to ensure content reaches customers' feeds. Search Engine Optimization (SEO) Ability to optimize website content for organic search, and strategic use of Google's AdWords. Social media marketing Possesses a comprehensive understanding of the various social networks and how they work and the audiences they attract.

Educational Requirements:

Bachelor's degree in Marketing or related field Preferred knowledge of how-to set up, implement and report on digital and social campaigns using Ad Manager and Google Ads. Ability to analyze and act based on digital metrics including paid media and Google Analytics. Experience driving content strategy across websites, blogs, social media and internal communications preferred. Experience managing online reviews and local listings preferred. A strong, strategic, problem-solving mindset. Certifications in Google Ads, Google Analytics, and/or Facebook Professional preferred. Agency Experience preferred Healthcare experience preferred