Marketing Specialist, Commercial & Retail

Global Industrial About Global Industrial Global Industrial Company (

NYSE:

GIC) is a leading distributor of high-quality, industrial-strength equipment and supplies, serving organizations of all sizes across a wide range of industries. With more than 75 years of experience, customers rely on us for our broad portfolio of national and private brands, trusted service, and strong value proposition. We help customers keep their operations running by delivering the right products when they need them—because We Can Supply That™. Why Join Global Industrial At Global Industrial, we're One Team committed to delivering value and empowering our associates to grow.

Our culture is built on:

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• -Meritocracy & Pay for Performance
• Your impact drives your rewards
• High Say-Do Ratio
• We follow through on our commitments
• Career Growth & Internal Mobility
• We invest in your future
• Collaboration & Accountability
• One team delivering real results Make an impact. Be recognized. Grow your career with us. Global Industrial — Delivering Value Starts Here Key Responsibilities
• Develop and implement vertical-specific marketing plans aligned with business objectives.
• Conduct market research and customer segmentation to identify trends, needs, and opportunities.
• Create compelling content and campaigns tailored to vertical audiences (e.g., brochures, case studies, webinars).
• Collaborate with sales and merchandising to align messaging and go-to-market strategies.
• Manage and optimize digital marketing efforts including SEO, SEM, email, and social media for verticals.
• Support trade shows, publications, industry events, and customer advisory boards relevant to assigned verticals.
• Track and report on campaign performance, ROI, and lead generation metrics.
• Maintain competitive intelligence and provide insights to inform positioning and vertical marketing strategy. Competencies and skills
• Bachelor's degree in Marketing, Business, Engineering, or related field.
• 3-5 years of experience in B2B marketing, preferably in industrial or manufacturing sectors.
• Proven experience in vertical or segment marketing.
• Strong project management and cross-functional collaboration skill
• Excellent written and verbal communication abilities.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Vertical market strategy development
• Customer segmentation and persona creation
• Content marketing and value proposition development
• Campaign management and performance tracking
• Digital marketing (SEO, SEM, email, social)
• Event planning and execution
• Competitive analysis and market research
• Sales enablement and collateral development The pay range for this position will be 90,000 to 112,000 annually.

The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs. EEO/AA Statement Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.